Marketing Automation Software automates recurring marketing tasks and saves time along with quick results. This software offers a single platform for storing all the marketing related information and enables marketers to manage workflow efficiently. Marketing software also has the ability to analyze the result of the marketing campaign held by the team, which in turn helps in managing the campaign well for getting higher ROI. The software also helps in analyzing potential leads through varied channels and tracks them through the sales funnel. With growing adoption of SMAC technologies, AI and machine learning, marketing automation software is highly implemented globally.
Marketing Automation Software Quadrant Highlights
35 companies offering Marketing Automation Software were analyzed and categorized on a quadrant under Visionary Leaders, Innovators, Dynamic Differentiators, and Emerging Leaders.
HubSpot Marketing Hub, Oracle Corporation, Acoustic, and Pardot have been identified as visionary leaders as they have established product portfolios and a robust market presence and business strategy.
ClickDimensions, and OntraPort, have been identified as innovators as they have focused product portfolios, but a mediocre business strategy.
LeadSquared Marketing Automation, SendinBlue and SimplyCast have been identified as emerging companies as they have a niche product offering but poor business strategy.
Act-On, SAS Institute Inc., SharpSpring, ActiveCampaign, and Keap have been recognized as dynamic differentiators as they have an innovative portfolio of solutions and services.
The 360Quadrants platform provides the most granular Marketing Automation Software comparison between vendors.
360Quadrants conducts an in-depth SWOT analysis and accurately analyses the companies considered for evaluation. This helps service providers in learning about new opportunities and areas where they lag behind their peers. It also helps clients in choosing the most appropriate vendor for their requirements.
360 Scoring Methodology
Best Marketing Automation System will be rated using the following methodology -
A highly experienced team of researchers and senior analysts conduct extensive research to generate a list of vendors (competitors).
1. A patent-pending algorithm is used to collect inputs from key stakeholders—industry experts, buyers, vendors, and 360Quadrants analysts—based on criteria for Product Maturity and Company Maturity.
a) Criteria under Product Maturity include breadth and depth of product/service offering, product features and functionalities, product differentiation, and their impact on customer value.
b) Criteria under Company Maturity include geographical footprint, partner ecosystem, financial stability, and client coverage or sector footprint.
2. Approximately 20+ in-depth parameters will be considered for research for the best Marketing Automation Software market. These parameters will be updated every 6 months to ensure latest developments are taken into consideration.
3. A weight is assigned to each stakeholder based on information gathered pertaining to the above criteria as well as inputs from stakeholders. These inputs follow the order of priority given below:
b. Industry Experts
c. 360Quadrants Analysts
d. Vendors (Competitors)
4. The inputs are analyzed, and a final rating is assigned to each vendor (competitor).
5. After the finalization of ratings, each vendor is placed in the most relevant quadrant based on their score.
Best Marketing Automation Software Vendors
Is Marketing Automation Software fascinating? Marketing Automation software being implemented by loads of organizations nowadays, so getting desired software can be a strenuous task. Here is the list of top vendors in market providing marketing automation software:
1. HubSpot Marketing Hub
20. LeadSquared Marketing Automation Software
Marketing Automation Pricing
With multiple vendors offering this software, marketing automation software pricing is competitive. Many vendors come up with one time cost for the software. While others have multiple packages in which the software is provided. Vendors can also charge users fees for on boarding or installing the software; there can even be added charges for software upgrade or strategy execution. Marketing Automation Software reviews that are available on multiple websites make it easy to understand which vendor is offering best marketing automation software along with affordable marketing automation software pricing.
Trends in Marketing Automation Software: 2020
Marketing Automation software’s wide acceptance will continue to its technical advancement and will boost organizations growth. With its high implementation in multiple organizations its new technologies have become crucial part of both marketing departments as well customers or individuals. Let’s see few trends in Marketing Automation Software:
• Machine Learning and AI platform
• Automated Social Media Marketing
• Lifecycle Marketing
• Mobile Marketing
• Cross-Channel Marketing
• Omnichannel Experience
• Personalized Content
360Quadrants is the largest marketplace looking to disrupt US $6.3 trillion of technology spends and is the only rating platform for vendors in the technology space. The platform provides users access to unbiased information that helps them make qualified business decisions. The platform facilitates deeper insight using direct engagement with 650+ industry experts and analysts and allows buyers to discuss their requirements with 7500 vendors. Companies get to win ideal new customers, customize their quadrants, decide key parameters, and position themselves strategically in a niche space, to be consumed by giants and start-ups alike. Experts get to grow their brand and increase their thought leadership. The platform targets the building of a social network that links industry experts with companies worldwide. The platform has around 400 total buyers across various markets.
360Quadrants will also be launching quadrants in fields like Access Control Software, Cloud computing Software and Machine Vision Solutions.