The NFL is bringing its long-standing sponsorships with Bose, New Era Cap and Snickers for the virtual planet of EA's Madden NFL 19 Championship Series.

These brands are all also sponsors of your classic sports League, and will be integrated into broadcasts on Twitch, YouTube, Mixer and Facebook in a fashion akin towards the way they're in standard NFL telecasts. These brands will get mut coins industrial advertisings, outstanding integrations, on-air product placement and additional shoulder programming.

"This competitive gaming initiative draws a hyper-engaged group of fans and gives us using a new approach to showcase our authenticity as the Official Sideline Cap on the NFL," stated Austin LaBoda, digital media and advertising and marketing specialist at New Era Cap.

Moreover, Bose will serve as the headphone supplier with the event, and New Era will display its new "Home and Away Collection" in the occasion. At the exact same time, Snickers may have a series of brand highlights segment called "Most Satisfying."

"For Snickers, this is a all-natural and genuine extension of our NFL sponsorship as Madden competitive gaming broadcasts are nearly identical for the regular sports expertise," stated Jess Donato, Snickers brand and sponsor senior assistant brand manager. "Fan engagement is usually a major priority for our brand, and this partnership provides us a direct method to reach a passionate and engaged audience which is unparalleled within the space."

Every brand will be the initial Madden integration within this year's Madden NFL 19 Club Championship. Taking place in the course of the Super Bowl week, the tournament may have the largest prize pool of single-event to date for any Madden competitors with $700K USD, and more than the course of your complete competitive Championship Series season, $1.25M will likely be doled out.

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