MRRS adds "Consumer and Market Insights: Confectionery in Brazil" latest studies, published in November 2016. It is a professional and in-depth study.

Summary
The Confectionery market in Brazil registered a CAGR of 4.2% during 2010–2015 and is forecast to continue growing in the coming five years. Rising income levels have resulted in significant changes in consumer spending on food & grocery. The growth of the Confectionery market in the country is being supported by the launch of innovative products that offer variety in flavors, textures, and packaging. Brazil is the third largest Confectionery market when compared to other BRIC nations. Chocolate has the highest consumption compared to other Confectionery categories, and this is due to the rising demand for chocolate in Brazil. Manufacturers are increasingly depending on imported Cocoa due to falling Cocoa yields in the country. High prices of imported Cocoa, due to a weak Brazilian Real, low yields in major Cocoa producing regions of the world, and high inflation are contributing to the high prices of Chocolate in Brazil.

Key Findings
– Chocolate has the highest market volume compared with other Confectionery categories. Females have a higher level of consumption of chocolate than males
– Hypermarkets & Supermarkets is the leading distribution channel for Confectionery in the Brazilian market
– Private label brands have a low penetration in the Brazilian Confectionery market
– Growing consumer awareness of diabetes increases the demand for Confectionery products that are low in sugar
– Flexible Packaging is forecast to register the fastest growth among packaging materials during 2015–2020

Introduction
- Report Scope

Country Context
- Macroeconomic indicators – GDP Per Capita, Population, Consumer Price Index and Age Profile
- Retail and foodservice figures – Key Takeaways

Market Overview, Consumer Demographics and Pricing Analysis
- Value and volume analysis for Brazil’s Confectionery market
- Impact of exchange rate fluctuations on Brazil’s Confectionery market
- Volume analysis by category
- Market value and growth rates, by category
- Historic and forecast value analysis by category
- Winners and losers by categories with change in market share
- Segment share in a category (value terms) and change in market share
- Volume consumption analysis by gender, age, education and urbanization – at category level
- Inter-country comparison of Average Unit Price by category
- Top variants and pack size distribution analysis
- Retailer Price Dynamics (includes % difference from average price)

Retail Landscape and Key Distribution Channels
- Leading retailers in Brazil's Food market
- Leading distribution channels (value terms) in Brazil's Confectionery market
- Leading distribution channels (value terms) by category

Competitive Landscape
- Market share of leading brands (in value and volume terms) by category and segment
- Penetration of private label by category in Brazil’s Confectionery market
- Private label growth (in value terms) compared to brands

Health and Wellness analysis
- Key Health & Wellness product attributes driving sales
- Key Health & Wellness consumer benefits driving sales
- Key Health & Wellness companies and market share

Packaging
- Confectionery market by type of packaging material/container (in volume terms)
- Confectionery market by type of packaging closure (in volume terms)
- Confectionery market by type of packaging, forecast (in volume terms)

Demographic Cohort Consumption Patterns
- Overall consumption occasions by age and gender in Brazil’s Confectionery market
- Private Label consumption occasions by age and gender in Brazil’s Confectionery market
- Under/Over-consumption levels in Brazil’s Confectionery market by gender and age
- Consumption frequency by type of consumer in Brazil’s Confectionery market by gender and age
- Private label consumption by age and gender and comparison to overall consumption levels in Brazil’s Confectionery

Consumer trend analysis
- Canadean’s consumer trend framework and explanation of the sub-trends
- For key trends in Brazil's Confectionery market:
- How the trend is influencing consumption in Brazil's Confectionery market
- How to target the trend in Brazil's Confectionery market
- How the trend will evolve in Brazil's Confectionery market
- Key target demographic and the rate and which the trend will evolve
- What are the key drivers that will influence growth of confectionery market in the future

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