MRRS adds "Consumer and Market Insights: Prepared Meals in Brazil" latest studies, published in Nov 2016.

Summary
The Brazilian Prepared Meals market is being led by the Ready Meals category, which is also forecast to register fastest growth in both value and volume terms during 2015-2020. Hypermarkets & Supermarkets account for the highest share for distribution of Prepared Meals in the country. BRF S.A. and Massa Leve are the leading players in the market.

Key Findings
– Rising food inflation will strengthen the demand for value products in the Prepared Meals market
– The Ready Meals category has the highest volume share in the overall Prepared Meals market in Brazil
– Hypermarkets & Supermarkets is the leading distribution channel in the Brazilian Prepared Meals market
– Private Label penetration in the Meal Kits category is the highest among all categories in the Brazilian Prepared Meals market

Synopsis
Canadean’s Consumer and Market Insights report on the Prepared Meals market in Brazil provides insights on high growth categories to target, trends in the usage of packaging materials, types and closures category level distribution data and brands market shares.

Introduction
- Report Scope

Country Context
- Macroeconomic indicators – GDP Per Capita, Population, Consumer Price Index and Age Profile
- Retail and foodservice figures – Key Takeaways

Market Overview
- Value and volume analysis for the Brazilian Prepared Meals market
- Impact of exchange rate fluctuations on the Brazilian Prepared Meals market
- Degree of trade up/down in the Brazilian Prepared Meals market
- Volume analysis by category
- Market value and growth rates, by category
- Historic and forecast value analysis by category
- Winners and losers by categories with change in market share
- Segment share in a category (value terms) and change in market share
- Average category level pricing

Retail Landscape and Key Distribution Channels
- Leading retailers in the Brazilian Food market
- Leading distribution channels (value terms) in the Brazilian Prepared Meals market
- Leading distribution channels (value terms) by category

Competitive Landscape
- Market share of leading brands (in value and volume terms) by category and segment
- Penetration of private label by category in the Brazilian Prepared Meals market
- Private label growth (in value terms) compared to brands

Packaging
- Prepared Meals market by type of packaging material/container (in volume terms)
- Prepared Meals market by type of packaging closure/outer (in volume terms)
- Prepared Meals market by type of packaging, forecast (in volume terms)
...

List of Tables
Table 1: Country Indicators – overall food value and volume, 2015
Table 2: Market value analysis in BRL and US$, 2010-2020
Table 3: Market volume growth analysis, 2010-2020
Table 4: Exchange rate fluctuations: US$ to BRL
Table 5: Market volume growth, by category, 2015-2020
Table 6: Segment level analysis by category, 2015
Table 7: Average price per kg comparison by categories
Table 8: Leading retailers
Table 9: Leading brands by segments, 2015
Table 10: Leading brands by category, 2015
Figure 1: Macro economic analysis: GDP per capita, Population, CPI (2010-2015), Age Profile (2015)
Figure 2: Foodservice transactions by sectors, profit and cost, 2015
Figure 3: Market volume analysis, 2010-2020
Figure 4: Consumers purchase behavior - Trading up/down, 2015
Figure 5: Market volume share analysis by category, 2015
Figure 6: Market value growth analysis by category, 2010-2020
Figure 7: Historic and forecast value analysis by category, 2010-2020
Figure 8: Change in market share by category, 2015-2020...

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