MarketResearchReportStore adds "India Electric Kitchen Appliances Market Outlook, 2021" latest studies, published in 2017. It is a professional and in-depth study on the current state.

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Description
This report gives an in-depth analysis of electric kitchen appliances industry in India. Major electric kitchen appliances in the industry consists of mixer grinders, induction cooktops, microwave ovens, electric cookers, toasters, juice extractors, food processors, juicer mixer grinders, blenders, coffee makers, choppers and hand mixers. Others include tea maker, sandwich maker, OTG, griller, tandoor, steamers, fryers, roti and bread maker which are very small categories in the Indian market. The demand for electric kitchen appliances in the country is expected to boost on account of escalating base of middle class and affluent Indian consumers, improving consumer lifestyle and increasing working population. India has a large base of youth who form majority of the workforce and hardly find time for habitual and traditional cooking due to their busy schedules, this creating huge demand for western and modern kitchen appliances that facilitate easy and quick modern cooking.

According to “India Electric Kitchen Appliances Market Outlook, 2021”, electric kitchen appliances market is expected to grow at a CAGR of around 19% over next five years. Rising per capita disposable income of Indian consumers, especially upper and lower middle income groups, continues to drive India’s electric kitchen appliances market. Consequently, major players in this industry are constantly focusing on offering high-quality and advanced autonomous features by integration of sensors and intelligent electronic controls in kitchen appliances at lowest possible prices. Companies are also working towards maintaining balance between product quality and price in order to cater to the increasing smart appliances demand among the working population base. Consumer trends such as upgrading existing equipment due to health concerns have spurred product innovation initiatives. Microwave oven, Mixer grinder and induction cooktop are the leading product types in the industry. Whereas other appliances like juice extractor/ juicer and electric cookers are expected to have tremendous growth during forecast period due to ever-growing fitness and wellness trend. Demands of fruit juice products in people’s diet will continue to drive the juice extractor market in future. On the other hand, products like blenders, coffee makers, choppers and hand mixers are yet to catch a healthy growth rate in the Indian market.

Urban India is a major focus marketplace for electric kitchen appliances. Retail chains are the key contributors in increasing the consciousness levels regarding products among Indian consumers. Easy availability of variety of products under one roof provided by big retail players such as Big Bazaar, Reliance Digital, Croma, etc., is contributing towards demand for electric kitchen appliances. Online retailing is also increasing the adoption of electric appliances; however its existence is only limited to urban areas of the country.

Key Product Type
Mixer Grinder
Juice Extractor/Juicer
Induction Cooktop
Electric Cooker
Microwave Oven
Toaster
Juicer Mixer Grinder
Food Processor
Food Blender
Electric Chopper
Hand Mixer
Coffee Maker
Others

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