Frozen Vegetables Market Overview
The Frozen Vegetables Market are a popular option for consumers due to their long shelf life, convenience, and nutritional value. The freezing process halts the enzymatic activity in vegetables, preventing spoilage and maintaining their freshness. This has made frozen vegetables a staple in households worldwide, especially among the working class who seek quick and healthy meal options. The market for frozen vegetables was valued at US$ 35.62 Mn in 2022 and is expected to grow at a CAGR of 5.5% during the forecast period (2023-2029), driven by rising demand from retail consumers.
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Report Scope
This report provides a comprehensive analysis of the global frozen vegetables market. It includes a detailed examination of market dynamics, segmentation, and regional insights. The report also evaluates the impact of COVID-19 on the market and outlines growth opportunities for key players. Additionally, the study offers insights into technological advancements in freezing methods and explores the challenges faced by the industry. By covering these aspects, the report aims to provide a holistic view of the market to stakeholders and decision-makers.
Drivers
The global frozen vegetables market is being driven by several factors. The rising disposable income of consumers, coupled with changing lifestyles and food habits, is fueling demand for convenient and healthy food options like frozen vegetables. The growth of hypermarkets and supermarkets, which offer a wide range of frozen products, has also contributed to market expansion. Additionally, the increasing number of women in the workforce has led to a greater reliance on ready-to-eat meals, further boosting the frozen vegetable market.
Technological advancements in freezing methods, such as impingement freezing, hydro-fluidisation freezing, and high-pressure-assisted freezing, are improving the quality of frozen vegetables and making them more appealing to consumers. The presence of rich nutrients, fiber, antioxidants, vitamins, and minerals in frozen vegetables also adds to their appeal, making them a popular choice among health-conscious consumers.
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Key Players: The key players are
1. General Mills Inc.
2. Nestle
3. Kellogg Co.
4. B&G Foods, Inc.
5. Aryzta AG
6. Flowers Foods
7. Iceland Foods Ltd.
8. Amy's Kitchen, Inc.
9. Nature's Garden
10. Foodnet Ltd.
11. Cascadian Farm Organic
12. The Kraft Heinz Company
13. Conagra Brands Inc.
14. Goya Foods, Inc.
15. Bhanu Farms
16. CROP’S UK
17. Bonduelle
18. Ardo
Segmentation:
By Product Type: The market is divided into categories such as asparagus, broccoli, and corn. The corn segment dominated the market in 2022, with a value of US$ 50.99 Bn. Corn is favored for its health benefits, including cancer prevention and brain function improvement, making it a popular choice among consumers. The corn segment is expected to grow at a CAGR of 5.8% during the forecast period.
By End-User: The market is further segmented into retail customers and the food service industry. Retail customers accounted for 65% of the market share in 2020. The ease of preparation, quick cooking time, and health benefits of frozen vegetables have made them a preferred option for busy consumers.
by Product
Asparagus
Broccol
Corn
by End user
Retail Customers
Food Service Industry
by Distribution Channel
Discounters
Supermarkets
by Nature
Organic
Conventional
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Frozen Vegetables Market Regional Analysis
North America: North America is the leading region in the frozen vegetables market, driven by factors such as a growing population, rising household income, and advanced freezing technologies. The presence of global brands like Birds Eye and Green Giant has further strengthened the market in this region. According to the American Frozen Food Institute (AFFI), the market value of frozen food sales increased by 21% in 2020. North America is expected to continue its dominance, with a projected CAGR of 6.2% during the forecast period.
Europe: Europe is the second-largest market for frozen vegetables, driven by changing consumption patterns and the popularity of ready-to-eat meals. The region's well-developed supermarket infrastructure and high purchasing power contribute to market growth.
COVID-19 Impact Analysis
The COVID-19 pandemic had a mixed impact on the frozen vegetables market. On one hand, lockdowns and restrictions on movement led to an increase in demand for frozen foods, as consumers stocked up on essentials. The convenience of frozen vegetables made them a go-to option for households during the pandemic. On the other hand, disruptions in the supply chain, particularly in terms of logistics and transportation, affected the availability of frozen vegetables in some regions. However, the market has since stabilized, and the demand for frozen vegetables remains strong as consumers continue to prioritize convenience and health.
Key Questions Answered:
What will be the CAGR of the Frozen Vegetables market during the forecast period?
Which segment emerged as the leading segment in the Frozen Vegetables market?
Who are the prominent players in the Frozen Vegetables market?
What will be the Frozen Vegetables market size by 2027?
Which company held the largest share in the Frozen Vegetables market?
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