Key Market Trends

Various power bank manufacturers are focusing on introducing support for USB Type-C connectivity, along with existing micro USB connectivity, and fast charging features in their devices. For instance, in January 2017, Foto Electric Supply Co., Inc. introduced SpeedBank power bank series in order to enhance its power bank portfolio.

Growing focus on form factor is another major trend. Li-Polymer (Lithium-Polymer) battery offers such properties that make it lucrative for power bank manufacturers to downsize their products.


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Market Opportunities

Few power bank manufacturers focus on introducing higher capacity (above 7,500 mAh) power banks in order to cater to growing demand for such products, across the globe. For instance, in December 2016, Xiaomi Inc. launched ‘Mi Mobile Power Bank 2’, which is a 20,000mAh portable charger, in order to expand its higher-capacity power bank product portfolio.

Few smartphone manufacturers such as Xiaomi Inc. and OnePlus are focusing on entering into the power bank market in order to cater to growing demand for such accessories across the globe.



Key Developments

1.Major companies of the market are focused on product launches, in order to gain a competitive advantage in the market. For instance, in February 2019, Anker Technology Co. Limited introduced new power banks PowerPort Atom PD2 and PowerCore 10,000 mAh AD.

2.Whereas Key players are involved in product development, in order to amplify the product portfolio. For instance, in June 2020, Xiaomi introduced MI power bank 2I with 10,000mAh.


Portable Battery Pack Market - Impact of (Covid-19) Pandemic

According to the International Monetary fund Analysis, the global economy is expected to shrink down by 3% percent in the year 2020 compared to year 2019.

Due to the reduction in the size of global economy the spending or purchasing power of people also decreases.


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Market Segmentation:

By Battery Type:
Li-ion (Lithium ion) Battery, Li-polymer (Lithium-Polymer) Battery, Nickel Metal Hydride Battery and Ni-Cd (Nickel Cadmium) Battery

By Capacity Segment:
1,000 mAh to 2,500 mAh, 2,500 to 5,000 mAh, 5,000 to 7,500 mAh, 7,500 to 10,000 mAh and Above 10,000 mAh

By Product Type:
Mobile Phones, Tablets and Others (portable media players and other electronic devices)

By Price Range: 
Low, Mid and High


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