Pet furniture includes items used by pets including dog beds, dog couches, cat trees, pet cushions and ottomans. Pet furniture provides pets comfort, safety and fun while playing or sleeping. It helps pets rest and protect them from harsh environmental conditions. Pet humanization trend is rising in Europe where pets are considered as members of families and are treated similarly to humans. This has increased demand for comfortable, stylish and large size pet furniture matching home décor.
Key Takeaways
Key players operating in the Europe pet furniture are MidWest Homes for Pets, PetPals Group, Inc., Go Pet Club, North American Pet Products, Ware Pet Products. Pet bedding and pet furniture are the most common product categories. The market is dominated by independent specialty retailers and e-commerce websites.
The key opportunities in the Europe pet furniture market include rise of e-commerce, emergence of multi-pet households and increasing disposable income. E-commerce has made purchasing pet accessories convenient for owners. Over 45% of European households own more than one pet now which is driving multiple pet furniture purchase. Countries like UK, Germany, France have seen over 5% annual rise in disposable income benefiting non-essential pet purchases.
Europe Pet Furniture Market Demand manufacturers are expanding globally through both online and offline channels. Companies like PetPals have set up production facilities and partner retailers across North America, Asia and Middle East to cater to rising global pet humanisation trend. Other players are investing in product innovation, celebrity endorsements and omnichannel marketing strategies for global expansion.
Market Drivers: Rising pet humanisation trend where pets are considered as family members is the key driver. Europeans are willing to spend more on high-quality, comfortable and aesthetically pleasing pet furniture matching their home décor. This has increased demand.
Market Restraints: Higher prices of designer and luxury pet furniture compared to basic products can restrain market to a degree. Pet allergies can also discourage some consumers. However, growth in single pet households is expected to compensate for this. Strict regulations regarding pet store licensing and online retail also impact smaller players.
Segment Analysis
The Europe pet furniture market is dominated by dog beds segment. Dog is the most popular pet across European countries and dog beds provide hygienic and comfortable sleep area for dogs. Within dog beds, orthopedic and elevated dog beds are widely purchased as they provide joint and physical support to aging dogs. Cat condos and cages segment is another major segment. As cat ownership is rising in Europe, dedicated sleeping, hiding and playing spaces for cats are in high demand among cat parents.
Global Analysis
The Europe pet furniture market is fastest growing in Western Europe countries like Germany, UK, France and Italy. Higher pet adoption, growing awareness about pet wellness and premiumization of pet products are driving the market growth in these countries. Western Europe accounts for over 60% share of the total Europe pet furniture market owing to high per capita pet spending by owners. North Europe is also exhibiting strong growth led by markets like Scandinavian countries where pets are treated as family members. Rising number of multipet households with dogs and cats is further supporting the demand for multiple pet furniture in the region.