Cricket Protein Powders Market 2022

Awareness regarding the various health benefits of cricket protein has increased manifold in recent years, especially across North America and Europe. Persistence Market Research’s report analyses the consumption outlook of cricket protein powder, globally, for different end-use industries, as well as for household consumption.
The report also talks about the factors responsible for rapid growth across Latin America and South Asia, along with detailed information regarding how the COVID-19 pandemic is affecting the edible insect market. Conventional animal protein sources such as beef, chicken, and others require a lot of resources for rearing, and cause environmental damage.

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Companies:
• Cricket Flours LLC
• Entomo Farms
• Chapul Cricket Protein
• Exo Inc.
• True Nutrition
• JR Unique Foods Ltd.
• Live Longer

Why are Future Projections for Cricket Protein Powder Even Better than Historical Trends?
Between the years 2015-2019, the cricket protein powder market experienced high value growth of around 11%. With rising demand for alternative protein sources, sales for cricket protein powder witnessed significant growth, as manufacturers raised funds for expansion plans.
Investors supported many start-up plans, as demand for nutritive, sustainable, and health-beneficial cricket protein witnessed increased demand from customers along with manufacturers involved in serving health-beneficial products.

The trend of including protein in one’s diet is further expected to benefit the market for cricket protein powder, with value expected to reach US$ 109 Mn by the end of 2030. An Increase in production globally may further reduce the prices of cricket protein powder. In Latin American countries, including Brazil and Mexico, insect-based start-ups are thriving.

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Is Nutritive Value of Edible Insects a Factor in Driving Demand for Cricket Protein Powder?
Research & development activities in the alternative protein industry prove that, protein extracted from edible insects is more digestible as compared to other plant-based and animal-based protein sources. Protein digestibility associated with different species ranges from 76% to 98%.

Cricket protein powder products are known for their ability to offer higher energy levels as compared to conventional animal-based protein products. Cricket protein powder contains higher amounts of essential amino acids as compared to conventional meat products,
leading to the suggestion that, consuming cricket protein powder may allow for the necessary amino acid intake. Vitamin B12, which occurs only in foods of animal origin, is found in sufficient amounts in house crickets. This vitamin is essential for the overall development of human health.
The high nutritional profile offered by cricket protein powder is expected to drive market growth, with an anticipated volume of 2.241 tons by the end of 2030.

What Marketing Strategies are Key Cricket Protein Powder Manufacturers Adopting?
Key players operating in the cricket protein powder manufacturing industry are adopting unique marketing strategies to expand their consumer base. Majority of the companies in the U.S. market are entering into strategic partnerships to ensure increased awareness regarding the different benefits of cricket protein powder. Some players are collaborating with leading supermarkets and food retailers to carry out smooth distribution of their products.

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Key Segments of Cricket Protein Powder Market:
Nature
• Organic
• Conventional
Flavor
• Regular
• Flavoured
• Vanilla
• Chocolate
• Others
End Use
• Household
• Industrial
• Bakery & Snacks
• Soups & Sauces
• Salads & Dressings
• Desserts & Smoothies
• Dietary Supplements
• Others

Region:
• North America
• Latin America
• Europe
• East Asia
• South Asia
• Oceania
• Middle East & Africa (MEA)

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