Mobile Application Development Platform Market Synopsis:
The mobile application development platform (MADP) is a group of products and services that allows the easy and fast development of mobile applications. These includes building, testing and deploying the mobile application on tablets and smartphones. Companies can build their own mobile application development platform or can buy from the third-party vendors. The features included in third party mobile application development platform includes front-end development tools for application programming interfaces (APIs).

The key driver for the growth of mobile application development platform is the increasing adoption of mobile devices in the commercial sector. The commercial business uses mobile phones that improve the productivity, safety, and mobility and help employees to improve customer service, to maintain good connection with customers and suppliers and allows to work remotely. This increase in number of mobile devices urges the need for mobile application to run the business efficiently. Hence, the increasing mobile devices leads to the growth of Mobile Application Development Platform Market.

The increasing adoption of Bring Your Own Devices (BYOD) and Bring Your Own Access (BYOA) programs which enables the employees to use all kinds of mobile devices including, windows phones, android and iPhones that require the mobile applications to be functional on all platforms. Hence, mobile application development platform helps to overcome the issue of mobile application that can function only on one kind of mobile device. However, increasing cost and technical difficulties in the mobile application development platform is restraining the growth of the market. The mobile application development is a complex process and needs a high level of technical expert to develop the application, even using the mobile application development platform. This leads the companies to choose third party developers to develop their mobile application which leads to restraining the growth of the market.

The global application development platform market is expected to generate a market value of USD 14 billion by 2023 growing at a 22% CAGR during the forecast period 2018-2023

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Major Key Players:
The prominent players in the market of mobile application development platform are Kony Inc.(U.S.), Globo (U.S.), EchoStar Corporation (U.S.), ViaSat Inc. (U.S.), IBM Corporation (U.S.), Oracle Corporation (U.S.), Progress Software Corporation (Germany), Salesforce.com Inc. (U.S.), Halosys (U.S.) and among others.

Segmentation:
• By deployment type, the market is segmented into cloud and on-premise.
• By organization size, the market is segmented into small & medium enterprise and large enterprise.
• By vertical, the market is segmented into BFSI, Healthcare, Transportation & Logistics, Education, Media & Entertainment.
• By region, the market is segmented into North America, Asia-Pacific, Europe, and the rest of the world.

Regional Analysis:
The global market for mobile application development platform is estimated to grow at a significant rate during the forecast period from 2018 to 2023. The geographical analysis of mobile application development market is studied for North America, Europe, Asia-Pacific, and the rest of the world.

Asia-Pacific is expected to dominate the market of mobile application development platform due to high availibilty of low-cost tablets and smartphones which lead to the adoption of mobile applicatin development platform by the organizations in this region. Moreover, the emerging use of digital technology in the countries like India and China are responsible for the growth of MADP market. North America is expected to grow at a higher rate due to presence of major key players providing mobile application development platform. In Europe, the UK, Italy and Germany are the major countries in the middleware software market. Hence the businesses high spending on middleware software is driving the growth of mobile application development platform in Europe. In Latin America and Middle East Africa regions the market is expected to grow with slow pace due to availability of inadequate amount of resources for mobile application development startups and key infrastructures.

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Intended Audience:
• Hardware Providers
• Research organization
• Software Providers
• Application Developers

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