Market Reports on India Provides the Trending Market Research Report on“India OTT Video Services Market, By Streaming Type (Video-on-Demand and Live), By Region (North, South, East & West), Competition, Forecast & Opportunities, 2025”under Consumer Goods. The report offers a collection ofsuperior market research, market analysis, competitive intelligence and Market reports.

India OTT Video Services Market is projected to grow at an aggressive CAGR of more than 30% during 2021 – 2025 due to the growing number of smartphones users, higher proliferation of smart devices, cheaper internet plans, consumer preference for good quality content, increasing urban population and rising innovation in OTT platforms in the country’s OTT video services market. Rising disposable income and increasing demand for OTT video services from young population are other factors contributing to growth in OTT video services market in India. Moreover, changing lifestyle of consumers and COVID-19 restrictions are also expected to boost OTT Video Services market in India.

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India OTT video services market is categorized into By Streaming Type, By Region and By Company. In terms of Streaming Type, the market is divided into Video-on-Demand and Live. Among these, Video-on-Demand segment captured majority of the market share in FY 2019 and the segment is anticipated to lead the market throughout the forecast period due to the significant shift in consumer behavior from traditional media to digital online streaming services. Moreover, increasing availability of good quality content, higher penetration of internet, high speed connectivity and convenience of accessing video anywhere at any time from smartphones are among the key market drivers. In terms of region, the India OTT Video Service Market is categorized into North, South East & West India market. Out of these, North India holds the largest part of market in FY 2019, followed by the West India region, on account of increasing urban population, increasing number of smartphone users and growing disposable income. The growth in these regions has been largely led by the changing lifestyle of consumers and increasing consumption of OTT video services mainly by the young adults.

Some of the major players operating in India OTT video services market are Zee Entertainment Enterprises (Zee5), Novi Digital Entertainment Pvt Ltd (Disney + Hotstar), Amazon Development Center India Pvt Ltd, Netflix Entertainment Services India LLP (Netflix), ALT Digital Media Entertainment Limited, among others.

Years considered for this report:
Historical Years: FY 2016 – FY 2019
Year: FY 2020
Estimated Year: FY 2021E
Forecast Period: FY 2022F – FY 2026F

Objective of the Study:

To analyze and forecast the market size of India OTT Video Services market
To classify and forecast India OTT Video Services market based on streaming type, regional distribution, and company.
To identify drivers and challenges for India OTT Video Services market
To examine competitive developments such as expansions, new product launches, mergers & acquisitions, etc., in India OTT Video Services market
To identify and analyze the profile of leading players involved in the India OTT Video Services market.
Our Research performed both primary as well as exhaustive secondary research for this study. Initially, Our Research sourced a list of online platforms across the country. Subsequently, Our Research conducted primary research surveys with the identified companies. While interviewing, the respondents were also enquired about their competitors. Through this technique, Our Research could include the online platforms which could not be identified due to the limitations of secondary research. Our Research analysing the service offerings, and presence of all major online platforms across the country.

Our Research calculated the market size of India OTT Video Services market using a top-down approach, where in data for various categories across various streaming types were recorded and forecast for the future years. Our Research sourced these values from the industry experts and company representatives and externally validated through analysing historical data of these streaming types and applications for getting an appropriate, overall market size. Various secondary sources such as company websites, news articles, press releases, company annual reports, investor presentations and financial reports were also studied by Our Research.

Key Target Audience:

OTT Video Service providers and other stakeholders
Organizations, forums and alliances related to OTT Video Services market
Government bodies such as regulating authorities and policy makers
Market research and consulting firms
The study is useful in providing answers to several critical questions that are important for the industry stakeholders such as partners, end users, etc., besides allowing them in strategizing investments and capitalizing on market opportunities.

Report Scope:
In this report, India OTT Video Services market has been segmented into following categories, in addition to the industry trends which have also been detailed below:

Market, By Streaming Type
Video-on-Demand
Market, By Region:
North
West
South
East
Market, By Company:
Zee Entertainment Enterprises (Zee5),
Hotstar),
Amazon Development Centre India Pvt Ltd,
Netflix Entertainment Services India LLP(Netflix),
ALT Digital Media Entertainment Limited
Others
Competitive Landscape
Company Profiles: Detailed analysis of the major companies present in India OTT Video Services market.
Available Customizations
With the given market data, Our Research offers customizations according to a company’s specific needs. The following customization options are available for the report:
Company Information
Detailed analysis and profiling of additional market players (up to five)
Profit Margin Analysis
• Profit margin analysis in case of direct and indirect sales channel.

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