If you want to stand out and make sure you create an immediate impact, a roller banner is a superb option. Roller banners stand out whether you're at an exhibition and wish to grab the interest of all those who pass or you're using it at a reception or office place.
You might be wondering what roller banners are. They are a popular and suitable type of advertisements. They retract in and from the rack - creating a huge impact when on screen. If you really wish to maximize the effect, you will want to choose the design carefully also. Maintaining the branding of your company in mind is essential. Here are 6 creative tips for designing the best possible roller banner, such as deadly sins to avoid.
1 -- Consider placement
When you're creating your roller banner, you should have a general idea of where it's very likely to be used. Although in some situations it may be multi-functional, you could have a key use in mind.
This might appear unimportant but how you're planning on using your roller banner may influence the whole design and design. For instance:-
If you were planning on using it at an exhibition where the bottom half would be obscured, possibly by a table, you would have to take this into consideration.
A roller banner being used in a reception area should be on screen entirely, meaning more info can be incorporated into the plan.
Ideally, a roller banner would not be partially blocked or hidden. But if this is very likely to be true, it is far better for your roller banner layout to take practical considerations into account. This means not putting any essential info on the lower half of the roller banner stands.
2 -- Less is
You could have a lot of information you want to convey to the customer but a roller banner isn't necessarily the correct location. The idea of a roller banner would be to catch the attention and create brand awareness, to not provide a lot of detail.
With this in mind, consider very carefully the use of any text in your overall layout. Writing will immediately detract from the plan, lessening the visual impact. You may want to include a few simple text or announcement but steer clear of plenty of text or lengthy sentences. You can always prepare accompanying literature if you have essential facts you would like to communicate.
3 -- Make it Effortless for the customer
From the west, people are accustomed to reading from top to bottom and from left to right. When presented with a design, this is how the eye will automatically operate over the images.
If you decide on a more quirky layout, you won't get your message across so quickly. This isn't problematic for someone who stands and research that your banner, but for any casual passers-by, the chance will be lost.
Organise roller banners so they flow from top to base, reading from left to right and you'll find it's a lot more effective.
4 -- Quality matters
On a roller banner, the images will probably be among the standout features, drawing attention to your own brand.
Do not hesitate to skimp on quality or utilize a low-resolution image because when it is blown up to this dimension, any defects will be immediately obvious. Aim for at least 300 dpi, ideally moved directly from the camera.
High-quality images will reflect nicely on your company, communicating professionalism. Low-resolution images can produce a shabby and amateur effect, attributes that wouldn't flatter any company!
5 -- Colour is the friend
Do not be afraid to be large and daring; even if you independently favor a more subtle effect, now is not the time to hide in the shadows!
Colour can be your buddy, creating striking designs with contrasting colours that will make you stick out from the crowd. For more details visit https://www.rollerbannersuk.com/pop-up-and-exhibition-stands/
You will want to keep in mind your branding and corporate colours; where you can should attempt to include these in your own design. But you'll need to consider what's going to work nicely in your own design. By way of example, yellow and white can be a subtle mix that works well with a little logo, but if blown up to a bigger scale and they'll merge together.
6 -- Let them know that you are!
One of the most important goals of utilizing a roller banner is to get the name and contact details of your company seen. Even though your banner may contain other details also, the call to action is crucial.