Computer-generated Imagery or CGI influencer has an online presence just like real influencers. They document their life, go out with their friends, enjoy their life but exist only on our phone screens.
An example of CGI Influencer is Code Harper, created by Spark CGI. You will find him posting pictures of his everyday life.
While the existence of CGI influencers created by various CGI creative studio is fake, their influence is real. Even a computer-generated influencer can create a buzz around the products they promote. CGI influencers often have a key advantage over real influencers as they offer brands a promise of complete control. They can never get caught in a scandal or go off-script.
But does that mean they are a threat to real influencers?
Well, no. They are not really a threat to real influencers.
Spark CGi's Lead Artist and Designer, Phillip Jay said, “We're moving into a new era where Artificial Intelligence and CGI characters will co-exist with humans in many traditional roles including acting, modeling, presenting and influencing.”
He further added, “There's so many opportunities for the 'people' we're creating, we're only just beginning to scratch the surface of this technology."
Although they may look same, only a small percentage of people act on their recommendation. With that said, it does not mean it is not the right thing to invest in. As a business, signing up a CGI influencer can help you make a lot of money. Virtual influencers created by CGI creative studio are convenient, safe and an easy way to reach out to millennials.
About Spark CGI
Spark CGI is a full-service creative studio that creates, manages and grows digital characters and virtual influencers on social media.
Utilizing their unique and diverse skills, they are able to create and develop the perfect character for your brand.
Website: https://www.sparkcgi.com/
Instagram: https://www.instagram.com/sparkcgi/
Twiter: https://twitter.com/SparkCGI