Silver wound dressings are dressings which contain silver or silver releasing compounds and are used in the treatment of acute and chronic wound infections. Globally, the incidences of chronic, hard to heal wounds is on the rise, which has given rise to the demand for advanced wound care products. The increasing incidences of chronic infected wounds such as diabetic, ulcers and a greater awareness of the beneficial properties of silver incorporated dressings, viz. antimicrobial nature, reduction in healing time and lowered infection risks are the major drivers of this market.

The major restraint for this market is the increasing use of antimicrobial and tissue engineered advanced wound management dressings as well as lack of efficacy, high cost in development, research and safety issues associated with silver wound dressings. With a high population base, lower bed capacity in hospitals, a higher inflow of medical tourists and an increasing awareness for advanced wound care therapies, silver based dressings would be in high demand in the Asia Pacific region.

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Silver Wound Dressings Market segmentation by Geography

This market is segmented geographically into North America, Europe, Asia Pacific, and RoW. Currently, North America accounts for the largest share in this market, mainly due to an aging population and increasing cases of diabetic foot ulcers. However, other markets such as Europe and Asia Pacific are emerging markets due to increased awareness for advanced wound care and the rising cases of chronic wounds, mainly due to diabetes.
Competitive Analysis

Some of the key players in this market are, ConvaTec, Inc., Argentum Medical Smith & Nephew, Kinetic concepts, Medline industries, B.Braun Melsungen, and 3M Company. In February 2014, Argentum Medical, a leader in silver based anti microbial wound dressings signed a deal with Sorbion GmbH & Co. to distribute its product, Silverlon, in Europe. Silverlon is an anti-microbial silver wound dressing product. This deal would increase the presence of the company in European markets and increase revenue.


High level Analysis

According to Porters five-force model, the buyers bargaining power in this market is high, as there are a wide range of silver wound dressings currently available. The threat of substitutes is high due to a variety of treatment options and products available for advanced wound management. The research analyzes the market strategies implemented by the market players. The key areas of investments have been described based on growth in applications of silver wound dressings. SWOT analysis provides a broadened view of strategic business decisions.

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