2022 is looking very promising for the digital marketing industry, with new insights and improved reach. Digital marketing firms are making use of the latest trends, including working around Google's announcement that it would end any support for third party cookies in the Chrome browser. Seventy percent of browser users rely on Chrome daily, which has resulted in a major change to marketing campaigns around the world.
Most advertisers rely on cookies, tracking how their audience use the internet to find products and services they are looking for. This has been very beneficial and essential, helping create a strategic marketing plan to reach the widest audience. With consumers being wary when it comes to their private information online, they don't appreciate a computer tracking their every move, which has resulted in them choosing not to partake in third party cookies.
Storm Brain has already shifted to using first party data, collecting valuable information on their clients consumers. Consumers provide information through online interaction and surveys, which has helped collect data quickly and effectively. In addition to this, consumer habits have also changed since the coronavirus pandemic and how consumers make purchases has changed. As a result brands need to respond to their consumer needs in order to improve their conversion rates.
Blake J Nolan, the President at Storm Brain in the United States, said “Consumers digital habits, which has changed over the past two years, is not likely to change. In fact we believe that the internet is going to continue being the main source of purchases moving forward. We are expecting to see considerable revenue growth through digital marketing this year, with an increase in customer engagement.”
In addition to this, marketers are expecting digital marketing to continue to grow, as more brands invest in digital marketing than in previous years. From educational tools to information packed videos, consumers are using this information before making any purchases. Storm Brain is also increasing how they use content, using different methods and more channels than in the past. There is a strong demand for content creation, which has remained king in the digital marketing industry for years, there is no signs of this changing in 2022.
About Us: Storm Brain is an innovative digital marketing agency offering customers with branding and creative services to help them achieve new results in their businesses. The company caters to companies of all sizes and in all industries, providing them with comprehensive marketing and branding services to meet their particular project or campaign needs. Storm Brain offers superior levels of customer service and support with a range of services to meet each customer’s unique ongoing marketing requirements. They have a dedicated team of designers, developers and content strategists offering web design and development, search engine optimization, online and off line marketing campaigns, app development and so much more. To find out more, visit www.stormbrain.us