Importance of Digital Advertisement in 2017-Logstar Media
Posted on March 27, 2017 by admin
India With Digital Advertisement in 2017

The 21st century is the era of Digital Advertisement and it is flourishing like never before. The companies ( Small or Big ) understand the importance of Digital Advertisement whether it is Social Media, Video Marketing or Email Marketing. Digital Advertisement is one of the most favorite ways of the advertisement among companies because of its early result and cost effectiveness. Growing penetration and usage of internet in all part of India is alarming companies to shift the focus from traditional Advertisement to Digital Advertising.Digital Advertisement 1
30 % of the Indian market is untapped for most of the sector like retail, pharma etc. these people are using the internet for entertainment purpose, We should give credit to our telecom companies to reach that market.
If we compare the revenue growth in the first half-year of 2015 and 2016, it seems that total ad revenue grows by 60 %, out of which google ad revenue grow by 22 %, Facebook Ad Revenue Grow by 67 %. Rest of the Digital Advertisement industry collectively shrank. Digital Advertising in the country is projected as RS 7044 Crore in 2016 and it is estimated that it will cross RS 25000 Crore mark in 2020 with annual growth of 16 %.Digital Advertisement
Digital Ad spending in India is experiencing a rapid rise. Data from IMRB shows that the spending in video advertising, social Media advertising, and Mobile Advertising is increasing year on Year. Video advertising is the best way of digital advertisement and it is popular among the audience because they are not interested in reading long blogs and articles at all.
in initial stages of Digital Advertisement companies used to focus on search and display advertising medium so the spending was high but with the decrease in popularity of it among audience the spendings also lowered.
in future also the demand of Social Media and video marketing will increase as mobile and internet market is growing Day-by-day and rest will shrink. The Digital Advertisement companies should come with new Local Digital Marketing Ideas.