Albuquerque, NM - Energy Drinks started out as a sub-category in the beverage section, and then moved into their own aisles in our supermarket. With a growing market for health products, manufacturers realized that there was scope to create a whole new industry based on energy drinks, and since then, every major consumer brand has jumped onto the bandwagon to give us incredible choice. Today, energy drinks fill several aisles in our markets all by themselves.
Online too, there are an increasing number of health stores that have sprung up with the intention of providing the best information as well as to cater to a section of the populace in choosing healthy products for their consumption. For the first time, there is a new website being launched with the exclusive intention of retailing energy drinks.
HKHealthyBody.com is the brainchild of two health fanatics working in the technology industry. Both avid runners, they realized that there was no exclusive online store for customers who wanted the best in energy beverages. The general stores, according to them, are too vague, and the energy drink market is mature enough to merit its own exclusive store. Using their contacts from the fitness industry, they forged partnerships to curate the best of energy drinks and categorized them according to the customers’ convenience. From runners to cyclists, professional sportspeople to swimmers, from hobbyists to gym rats, there are carefully catalogued sections for everyone on the new site.
In addition to the standard brands that we see in our supermarkets, the site also claims to have tied up with specialized energy drink manufacturers who make boutique drinks on order. They also have business partnerships with manufacturers like Vemma whose products are not normally available in stores.
Energy drinks have made space in our refrigerators at home, and they have successfully created a market for themselves in our homes. Our monthly shopping carts often have energy drinks in them, and many offices have replaced sodas with beverages that give more than just a burp. With companies pouring millions into research in these niches, the next few years will have even more variants of energy drinks – each appealing to a different clientele – launching in the market. A custom-built exclusive store in this segment sure sounds exciting.
For more information - http://hkhealthybody.com/