Hard Seltzer Market Report Overview

The primary goal of MMR's Hard Seltzer Market report is to assist organizations in making informed business decisions. This aids them in identifying areas that require improvement, recognizing those that are already performing effectively, and guiding new entrants as they navigate and establish themselves within the competitive landscape. The inclusion of the competitive landscape, complete with revenue figures for each player, equips clients with insights to formulate strategies aimed at enhancing their footprint within the Hard Seltzer industry.

The Hard Seltzer Market size was valued at USD 8.7 Bn in 2022 and is expected to reach USD 35.40 Bn by 2029, at a CAGR of 22.2 %

Hard Seltzer Market Report Scope and Research Methodology

The primary goal of the Hard Seltzer market report is to offer a comprehensive analysis presented in an accessible language. The research encompasses key companies and critical factors within the Hard Seltzer market, evaluated across various metrics including volume, share, growth, and strategies. This research not only assists existing players in refining their business plans but also provides strategic insights for prospective entrants. MMR's research is a meticulous exploration of the Hard Seltzer market landscape, identifying the foremost global companies based on metrics such as volume, share, strategies, and growth. The report extends strategic guidance to both established industry participants and potential newcomers aiming to enter the Hard Seltzer market. At a global level, the report for the Hard Seltzer market provides a thorough breakdown of share distribution across regions, accompanied by a detailed analysis of demand growth factors specific to each region.

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Hard Seltzer Market Regional Insights

The report provides a detailed analysis of Hard Seltzer market dynamics with market size and share in each region and country:

North America
Asia Pacific
Europe
Middle East and Africa
South America
Hard Seltzer Market Segmentation

by Type

Organic & Natural
Craft or Artisanal
High-Alcohol Variants

Organic and Natural: Certified organic drinks, Organic Seltzers are created from whole, natural ingredients that aren't genetically modified or cultivated using artificial fertilizers or pesticides. Additionally, these organic seltzers offer hard seltzers made with organic ingredients that are free of artificial additives and preservatives, catering to customers who value organic and natural products. With an ABV of 4%, these seltzer drinks are certified organic. Moreover, Michelob Ultra organic seltzers are low-sugar beverages with 80 calories and 0 grams of carbohydrates.

Craft or Artisanal: Craft seltzers are carbonated water mixed with alcohol and fruit flavoring. They are also referred to as spiked seltzer, alcoholic seltzer, or hard sparkling water. Hard seltzers produced by independent or small-scale breweries are positioned with an emphasis on consumers who value handcrafted beverages and distinctive flavor profiles. Hard craft or artisanal hard seltzer is typically beer with 4-6% alcohol content, and craft beer or seltzers contain about 14 grams of pure alcohol, countably 12 ounces of 5% beer.

High-Alcohol Variants: High-ABV seltzers have an ABV of 8% and are packed with more flavor than their predominantly hard counterparts, which have an ABV of 4% to 6%. Among the brands that sell this 8% hard seltzer are Bud Light Seltzer and its powerful flavors, Truly Extra, White Claw Surge, and Bud Light Platinum Seltzer. Bud Light launched an 8% ABV Platinum Seltzer in September 2020. Pay attention to customers who want a more intense alcoholic taste and provide hard seltzers with a higher alcohol content to satisfy their needs.

by Flavor

Exotic & Tropical
Citrus & Refreshing
Seasonal & Limited Edition

Exotic and Tropical: In the hard seltzer market, consumers have shown a strong preference for tropical flavors. The popularity of tropical flavors has been steadily rising as consumers look for fruity and refreshing substitutes for traditional alcoholic beverages. The market for hard seltzer with a tropical flavor has grown and expanded as a result of this increasing demand. Offering hard seltzers in flavors like mango, pineapple, passion fruit, or guava will appeal to customers who like tropical and exotic fruit tastes.

Citrus and Refreshing: In the hard seltzer market, consumers are very picky when it comes to flavors. These flavors are well-liked by people looking for a revitalizing and refreshing drink because of their crisp, tangy flavor profile. Within the hard seltzer market, the Citrus and Refreshing flavor segment has consistently grown in popularity. Offering hard seltzers with flavors like lemon, lime, grapefruit, or orange in order to cater to consumers who enjoy flavorful and zesty combinations.

by Alcohol Percentage

Low- Alcohol Variants (2%-4%)
Standard-Alcohol Variants (4%-6%)
High-Alcohol Variants (7%-10%)

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Hard Seltzer Market Key Players

1. White Claw (Mark Anthony Brands)
2. Truly (Boston Beer Company)
3. Bud Light Seltzer (Anheuser-Busch InBev)
4. Smirnoff Seltzer (Diageo)
5. Bon & Viv (Anheuser-Busch InBev)
6. Corona Hard Seltzer (Constellation Brands)
7. Michelob Ultra Organic Seltzer (Anheuser-Busch InBev)
8. Vizzy (Molson Coors Beverage Company)
9. High Noon (E&J Gallo Winery)
10. Arctic Summer (Polar Beverages)
11. Two Robbers
12. Henry's Hard Sparkling Water (Molson Coors Beverage Company)
13. Maha (Beverage Trade Network)
14. Willie's Superbrew
15. Press (Lenny Boy Brewing Co.)
16. Wild Basin (Oskar Blues Brewery)
17. Crook & Marker

Table of content for the Hard Seltzer Market includes:

Part 01: Executive Summary

Part 02: Scope of the Hard Seltzer Market Report

Part 03: Global Hard Seltzer Market Landscape

Part 04: Global Hard Seltzer Market Sizing

Part 05: Global Hard Seltzer Market Segmentation by Type

Part 06: Five Forces Analysis

Part 07: Customer Landscape

Part 08: Geographic Landscape

Part 09: Decision Framework

Part 10: Drivers and Challenges

Part 11: Market Trends

Part 12: Vendor Landscape

Part 13: Vendor Analysis

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Key Offerings:

Past Market Size and Competitive Landscape (2018 to 2023)
Past Pricing and price curve by region (2018 to 2023)
Market Size, Share, Size & Forecast by different segment | 2024−2030
Market Dynamics – Growth Drivers, Restraints, Opportunities, and Key Trends by region
Market Segmentation – A detailed analysis by Application, Technology, Type, End-User and Region
Competitive Landscape – Profiles of selected key players by region in a strategic perspective
Competitive landscape – Market Leaders, Market Followers, Regional player
Competitive benchmarking of key players by region
PESTLE Analysis
PORTER’s analysis
Value chain and supply chain analysis
Legal Aspects of business by region
Lucrative business opportunities with SWOT analysis
Recommendations
Key questions answered in the Hard Seltzer Market are:

What are the Hard Seltzer Market segments?
Which Hard Seltzer market segment is expected to grow rapidly during the forecast period?
What is the expected CAGR of the Hard Seltzer market during the forecast period?
Who are the top players in the Hard Seltzer industry?
What is the expected Hard Seltzer Market size by 2030?
What was the Hard Seltzer Market size in 2023?
Which region is expected to grow at a high CAGR during the forecast period?
Which region held the largest Hard Seltzer market share in 2023?
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