Private Tutoring Market Demand was valued at USD 128.77 billion in 2023. Global Private Tutoring Market size is estimated to grow at a CAGR of 8.4 % over the forecast period.

Market Overview

The North American private tutoring market was valued at approximately USD 34.54 billion in 2023 and is projected to grow at a compound annual growth rate (CAGR) of 8.3% over the forecast period. This growth is driven by increasing awareness of the importance of education and literacy, leading to a higher demand for personalized learning services. The market is segmented by subject into academic-based and non-academic-based tutoring, by application into up to K12 and post-K12, and by mode into online and offline tutoring.

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Market Segmentation

The North America private tutoring market is segmented based on subject, application, and mode:

By Subject:

Academic-Based: Focuses on core subjects such as mathematics, science, and languages.
Non-Academic Based: Includes extracurricular activities, arts, and skill development courses.
By Application:

Up to K12: Catering to students from kindergarten through 12th grade, addressing foundational learning needs.
Post K12: Targets higher education students seeking advanced knowledge and competitive exam preparation.
By Mode:

Online: Virtual tutoring sessions conducted over the internet, offering flexibility and accessibility.
Offline: Traditional in-person tutoring sessions held at educational centers or students' residences.
Impact of COVID-19

The COVID-19 pandemic led to widespread school closures, significantly impacting the education sector. This disruption resulted in a heightened demand for private online tutoring services as students and parents sought alternative learning solutions. Online coaching emerged as a viable option to mitigate the adverse effects of the pandemic on education, ensuring continuity in learning despite physical restrictions.

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Regional Insights

The United States dominates the North America private tutoring market, driven by a competitive academic environment and a high prevalence of standardized testing. Canada follows suit, with increasing parental awareness regarding the benefits of supplemental education. Mexico is also witnessing growth, attributed to rising educational aspirations and the adoption of private tutoring to enhance academic performance.

Key Market Players

Prominent companies contributing to the market include:

Crimson Education: Offers a range of services, including academic tutoring, test preparation, and admissions consulting, with a focus on personalized education pathways.

Stride, Inc.: Provides online education programs and tutoring services, catering to a diverse student population across North America.

Laureate Education: Operates an international network of higher education institutions, offering a variety of tutoring and academic support services.

Adtalem Global Education: Focuses on professional education, providing tutoring and test preparation services for various professional certifications.

Conclusion

The North America private tutoring market is poised for substantial growth, driven by the increasing demand for personalized and supplemental education. As technological advancements continue to reshape the educational landscape, online tutoring platforms are expected to play a pivotal role in meeting the diverse learning needs of students across the region.

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