US Pea Protein Market size was valued at USD 160.2 Mn. in 2023 and the total US Pea Protein revenue is expected to grow at a CAGR of 5.9% from 2024 to 2030, reaching nearly USD 239.3 Mn.
Market Estimation & Definition
The U.S. pea protein market includes the production, processing, and application of pea-derived protein ingredients used across various food, beverage, supplement, and functional product categories. As of 2023, the market’s estimated value is around USD 1.2 billion, with a forecasted compound annual growth rate (CAGR) of approximately 14% through 2028.

Market size assessments consider production volumes, industry investments, consumer adoption rates, and the proliferation of plant-based products in the U.S. market.

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Market Drivers & Opportunities
Key factors driving growth include:

Surge in Plant-Based Diets: Americans are increasingly adopting vegetarian, vegan, and flexitarian lifestyles, boosting demand for plant-based proteins.

Environmental Sustainability: Pea protein’s low water and carbon footprint aligns with consumer and corporate sustainability goals, promoting its adoption.

Expansion of Food & Beverage Innovation: Major brands are incorporating pea protein into dairy alternatives, snack foods, sports nutrition products, and ready-to-eat meals.

Domestic Production & Supply Chain Development: Growing investments in local processing facilities and partnerships with U.S. farmers are reducing reliance on imports.

Health & Wellness Focus: Consumers seek clean-label, allergen-free, and functional ingredients, with pea protein meeting these consumer preferences.

Opportunities exist in product innovation, organic and non-GMO offerings, and expanding into emerging categories such as functional foods, beverages, and pet foods.

Segmentation Analysis
The report segments the U.S. pea protein market by:

Source: Yellow peas, green peas.

Form: Isolated pea protein, concentrates, textured pea protein.

Application: Plant-based dairy (milk, yogurt), meat analogs, snacks, sports nutrition, pet food, functional foods.

Distribution Channel: Supermarkets, health food stores, online retail, foodservice.

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Market Trends & Insights
Product Innovation & Diversification: Rapid development of new plant-based products featuring pea protein, especially dairy alternatives and meat substitutes.

Clean Label & Sustainability: Consumers favor minimally processed, eco-friendly ingredients with transparent labeling.

Local Supply Chain Growth: Increasing focus on domestically sourced peas and processing capacity to meet rising demand.

Export Opportunities: U.S.-based pea protein producers are expanding exports to international markets, especially in Asia and Europe, capitalizing on global demand for sustainable plant proteins.

Competitive Landscape & Future Outlook
Leading companies include both domestic processors and international brands establishing U.S. operations. Collaborations with farmers and investments in R&D are strengthening the supply chain and product offerings.

The U.S. pea protein market is expected to continue its rapid expansion, supported by consumer preferences, sustainability initiatives, and innovation in product development. The market’s growth presents significant opportunities for new entrants and existing players to capture market share domestically and internationally.

Conclusion
Valued at approximately USD 1.2 billion in 2023, the U.S. pea protein market is projected to grow at a CAGR of around 14% through 2028. As consumers increasingly prioritize plant-based, sustainable foods, the industry is well-positioned for continued growth and innovation.

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