Meticulous Research®—a leading global market research company, has published a new research report titled, "Social Media Management Market by Solution (E-mail Campaign, Scheduling, Monitoring), Organization Size (Small & Medium-sized Enterprises and Large Enterprises), Vertical (Marketing Agencies, BFSI, FMCG), and Geography - Global Forecast to 2030."
According to this latest publication from Meticulous Research®, the social media management market is projected to reach $12 billion by 2030, growing at a CAGR of 25% during the forecast period of 2023 to 2030. The growth of this market is driven by the increasing need for customer engagement using social media, the demand for integrated platforms to manage various social media accounts, the high demand for social media management solutions for lead generation, and the necessity for effective team collaboration and coordination.
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Scope of the Report:
Social Media Management Market Assessment, by Solution
• E-mail Campaign
• Scheduling
• Monitoring
• Analytics
• Listening
• Customer Relationship Management (CRM)
• Team Collaboration
• Advertising Management
• AI Content Writer
Social Media Management Market Assessment, by Organization Size
• Small & Medium-sized Enterprises
• Large Enterprises
Social Media Management Market Assessment, by Vertical
• Marketing Agencies
• Banking, Financial Services, and Insurance (BFSI)
• Fast-Moving Consumer Goods (FMCG)
• IT & Telecom
• Electronics & Semiconductors
• Media & Entertainment
• Education
• Pharma & Healthcare
• Automobile
• Other Verticals
Social Media Management Market Assessment, by Geography
• North America
o U.S.
o Canada
• Europe
o U.K.
o Germany
o France
o Italy
o Spain
o Rest of Europe
• Asia-Pacific
o China
o Japan
o India
o Australia
o Indonesia
o Malaysia
o Rest of Asia-Pacific
• Latin America
• Middle East & Africa
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Key Growth Opportunities: The increasing adoption of social media management solutions by SMEs and their integration with various marketing channels are expected to offer significant growth opportunities for market players. However, intense competition, constantly changing social media algorithms, and concerns regarding data privacy and security, especially among large enterprises, may hinder the market growth.
Additionally, the high demand for tailored social media management platforms and their integration with popular messaging apps such as WhatsApp, Messenger, and WeChat represents the latest trend in the market.
Meticulous Research® has segmented this market based on solution, organization size, vertical, end-use industry, and geography for efficient analysis. The study also evaluates industry competitors and analyzes the market at the regional and country levels.
Market Insights: Based on the solution, the social media management market is segmented into e-mail campaigns, scheduling, monitoring, analytics, listening, CRM, team collaboration, advertising management, and AI content writers. In 2023, the e-mail campaign segment is expected to account for the largest share of the market. E-mail campaigns enable businesses to reach specific audience segments, build customer relationships, and offer a cost-effective alternative to traditional advertising methods.
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Based on organization size, the market is segmented into small & medium-sized enterprises and large enterprises. In 2023, the large enterprises segment is expected to account for the largest share, driven by the increasing demand for comprehensive solutions to manage social media accounts, track performance, and make data-driven decisions.
Based on vertical, the market is segmented into marketing agencies, BFSI, FMCG, IT & telecom, electronics & semiconductors, media & entertainment, education, pharma & healthcare, automobile, and other verticals. In 2023, the marketing agencies segment is expected to account for the largest share due to their expertise in creating and executing effective social media strategies.
Geographically, North America is expected to account for the largest share of the market in 2023, driven by the increasing adoption of social media platforms among businesses and the rising demand for social media analytics.
Key Players: The key players operating in the social media management market include Adobe Inc. (U.S.), Qualtrics XM (U.S.), IBM Corporation (U.S.), HubSpot, Inc. (U.S.), Google LLC (U.S.), Oracle Corporation (U.S.), Buffer (U.S.), Sprinklr, Inc. (U.S.), Zoho Corporation (India), Falcon.io (Denmark), Brandwatch (U.K.), Hootsuite Inc. (Canada), Digimind (France), Agorapulse SAS (France), and NetBase Quid (U.S.).
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Key Questions Answered in the Report:
• Which are the high-growth market segments in terms of solutions, organization size, vertical, and geography?
• What is the historical market size for social media management?
• What are the market forecasts and estimates for 2023–2030?
• What are the major drivers, opportunities, and challenges in the market?
• Who are the major players, and what are their market shares?
• What is the competitive landscape?
• What are the recent key developments in the market?
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