When people think about getting press for their business, they usually think of print periodicals. Isn't it fantastic to be featured in Real Simple or Marie Claire? Those placements are valuable, but there are a few drawbacks to print stations:

1. There isn't any traceability.

How do you know that pursuing those print placements for hours is paying off? If you're lucky, magazines will include your URL by mentioning your product, but shoppers will go to your URL to purchase. You won't link your website traffic or sales to your magazine placement.

2. Inadequate Immediacy

When a consumer sees your company listed on her favorite blog, she can easily visit your website by clicking on the link. She doesn't have to remember a URL because she's already online. A magazine reader must remember a URL and return to it the next time she is at a computer. That's a lot to keep in mind.

While having your brand highlighted in print has its advantages, there's a lot to be said for online placements as well. Online stations offer enormous search engine optimization (SEO) benefits, in addition to the opportunity to track the outcomes of an online post using a program like Google Analytics and the simplicity of prospective buyers being able to click and go.

On-page SEO, optimizing your site for keywords, and link building are the two main components of SEO services in India. Getting sites all around the internet to link to you is known as link building. Every time you receive a link, it acts as a vote for your website, elevating its importance in the eyes of search engines. If two sites are optimized for the exact keywords, one has hundreds of inbound connections, and the other has only a few, search engines will favor the site with hundreds of links.

Now, it's crucial to remember that not all links are made equal. A site with a high ranking connecting to yours is more valuable than a low ranking. This means that getting a link from Huffington Post is far more significant than getting a link from some unknown blog with a few subscribers. Suppose your opponent only generates trash links on directory sites and low-traffic blogs while you're gaining mentions from significant publications like Salon.com and Gizmodo. In that case, you can find yourself ahead of them in the search results.
While you won't be able to get by with only a few links from highly ranked sites, those links, when paired with links from mid-tier sites, will enhance your search rankings significantly.

As you attempt to promote your business, having a variety of sites linked to you will help more potential clients find you and help search engines rank your site higher in search results. This means that clients come from both media placements and search engines.

Benefit

Increases the number of customers by using organic search
Organic search accounts for 53.3 percent of all site traffic, and 60 percent of marketers say their best leads come from SEO-engaged clients. What is the reason for this? Because they are looking for a solution, you are addressing that need by being one of the top results.

To be viewed by clients, you must rank on the top page of Google. Climbing to the top of the page can virtually quadruple your click-through rate compared to the second place. Furthermore, claiming a Featured Snippet (top-of-page element) might assist you in surpassing the number one spot while also providing a second opportunity for people to enter your website.

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