Global Fruit Puree Market is driven by the burgeoning demand and consumer inclination towards natural and healthy food ingredients. This is due to the rising concerns related to health among consumers. Its characteristic makes it a highly suitable alternative for numerous synthetic ingredients that are added to food products. It helps in enhancing the taste, flavour and sweetness of the food item. This use case of fruit purees makes it an ideal choice and thus drives its market growth globally.
Fruit puree is a healthy and naturally processed form of various fresh fruits and is used typically as ingredients for different food products and recipes. The product is highly rich in nutrients and contains natural fruit sugar, high protein, calories, and essential vitamins. According to the report released by Market Research Future (MRFR), the global fruit puree market is projected to grow at a decent pace of 4.4% during the forecast period. Furthermore, the market valuation is anticipated to reach USD 14,549.8 million by 2023.
Global Fruit Puree Market Size comprises of numerous key players. Among them, some of the most influential ones are The Hain Celestial Group, Inc (India), Nestlé S.A. (Switzerland), SunOpta Inc. (Canada), Symrise AG (Germany), Boiron Frères SAS (France), Superior Foods Companies (US), Milne Fruit Products (US), Sicodis Sica-SAS (France), Kerry Group PLC (Ireland), SVZ International B.V. (The Netherlands) and others
February 16th, 2019, Oregon Fruit Products LLC announced a limited-edition addition to its portfolio of puree products, Key Lime. Prized in the culinary world, the puree is pale green in colour and smooth in consistency with a bright and tangy flavour.
Global Fruit Puree Market segmentation is divided on the basis of food type, category, and application.
By food type, the market segments into banana puree, apple puree, plum puree, strawberry puree, and others. Among these, the banana puree segment is gaining the maximum demand and traction due to the increasing usage of the same in baby foods, bakery & dairy products, and beverages. The segment is anticipated to grow with the highest CAGR with a projected valuation of USD 2,935.1 million. Following bananas, the apple segment is growing significantly as well due to vast array of nutrients present in the fruit. The market is expected to reach a valuation of USD 2,340.1 million by the end of the forecast period.
By application, the market divides into bakery, baby food, beverages, and others. The bakery segment is narrowed down into cakes & pastries and various other baked products. The bakery segment also accounts for the highest market share due to the rising demand for fruit purees as a highly healthy and organic ingredient. The bakery segment is expected to grow significantly during the forecast period with a projected valuation of USD 353.5 Million by 2023. Other applications include convenience food, dressings, dairy & frozen desserts, sauces, confectionary, and pet foods.
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Regional Analysis of the global fruit puree market includes key regions like North America, Europe, Asia Pacific, and the Rest of the World (RoW).
Asia Pacific is the dominant region in the global market standings in terms of share percentage. The region holds 40.21% of the market share as per the last study in 2023. The region is further anticipated to grow with the highest pace among all the mentioned regions at a rate of 4.9% during the forecast period. The regional dominance is driven by the rising demand for healthy baby foods. This demand is, in turn, pushing the demand for the fruit puree market in this region. Add to this, the growing consumption of smoothies is another key factor pushing the growth probability in this region during the forecast period.
Following Asia Pacific, North America held the second largest position in the regional standings of the fruit puree market as per the study in 2023. Looking forward, the market is calculated to exceed USD 4,635.6 million by the end of the forecast period in 2023. The North American region is dominantly spearheaded by the US, which held a massive 63.8% of the market share in 2023. This is due to the rising health consciousness among the consumers in this country. This has prompted the food & beverage industry and the manufacturers to shift focus towards the adoption and production of natural and healthy food ingredients.
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