Market Overview

Toothpaste is a paste or a gel used to clean and uphold the health of teeth with the help of toothbrush. It is used to promote oral hygiene by helping in removal of food and dental plaque from the teeth, supports in subduing halitosis, and delivers ingredients such as fluoride to help avoid tooth decay and gum disease. Herbal Toothpaste comprises a formulation of well constituted herbs that ensure anti-bacterial and gum tightening properties and provide complete dental care. It contains natural taste of ingredients like neem, mint, basil, spice extract, meswak & others and help users in maintaining a fresh mouth for the whole day and also provide ideal protection against dental issues like pyorrhea, gum bleeding, cavity and sensitivity. Further, the herbal toothpastes are made of rare herbs that are safe to use and have great effect on oral health and hygiene.

Competitive Analysis-

The Major Key Players in Herbal Toothpaste Market are

Colgate-Palmolive Company (U.S.)
Procter & Gamble (U.S.)
Unilever (U.K.)
GSK group of companies (U.K.)
The Himalaya drug company (India)
Henkel AG & Co. KGaA (Europe)
Dabur (India)
 

The demand for herbal toothpaste has pushed manufacturers to innovate and develop new product line which are better in taste and offers various health benefits.

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Market Forecast

The global herbal toothpaste market is anticipated to be driven by the increasing awareness of ingredients such as neem, mint, basil, spice extract, meswak and others. Adoption of chemical-free products by the consumers is considered to be one of the major drivers for this market. Increased awareness about the harmful effects of synthetic toothpaste for dental care has raised the bar for quality in the oral hygiene domain and in turn, the market share for herbal toothpaste on a global level. Mass market penetration is leading to introduction of new products and their retail across various regions. High focus on Research and Development has led to innovations and in the product line which has fueled up the market share of herbal toothpaste in global market. High benefits obtained from herbal products are also supporting the sale of herbal toothpaste globally. Among the various type of herbal, neem and mint are evaluated to hold a major share as wide range of products are available in this category attracting consumers towards the product line. Additionally, the advancement in product development coupled with the technological advancements is considered to be one of the significant reasons for the increasing growth of herbal toothpaste market during the review period of 2017-2023.

Downstream Market Analysis:

Globalization and urbanization are major driving force for this market, furthermore popularity of oral health and usage of herbal ingredients are also encouraging the growth of the market. Because of rising demand of herbal products, is expected to play a significant role in the growth of herbal toothpaste market during the forecast period. Additionally, the advancement in product development coupled with the technological advancements is considered to be one of the significant reasons for the increasing growth of herbal toothpaste market during the review period of 2017-2023. Additionally, herbal toothpaste varieties are also expected to gain popularity due to oral health issues in the contemporary population owing to gum bleeding, cavity and sensitiveness.

Regional Analysis

Global Herbal Toothpaste Market is segmented into North America, Europe, Asia Pacific, and Rest of the World (RoW). Among these, Asia Pacific has the major market share followed by North-America. Increased production of herbal toothpaste in India, China is projected to generate a high revenue from Asia Pacific region during the given forecast period. Changing consumer preferences for natural and authentic products will support the sale of herbal toothpaste in various regions during the forecast period. Also, new flavors and various innovative products are introduced by key players which are playing a major role to upsurge the sales of herbal toothpaste in the recent time. However, Asia Pacific region is estimated to witness a maximum growth in the global herbal toothpaste market during the forecast period of 2017-2023.

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Study objectives of Herbal Toothpaste Market:

Deep dive study of the market segments and sub-segments
To estimate and forecast market size by ingredients type, certification type, application, distribution channel and region
To analyze the key driving forces influencing the market
Region level market analysis and market projections for North America, Europe, Asia, and Rest of the World (RoW) and their countries
Value Chain Analysis & Supply Chain Analysis
Company profiling of major players in the market
Competitive strategy analysis, mapping of key stakeholders in the market
Analysis of historical market trends, and technologies, and current government regulatory requirements
Market Segmentation-

Global Herbal Toothpaste Market is segmented by Ingredient Type, Certification, Application, Distribution Channel and Region

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