[Feb 2023] The e-commerce sector is growing at an astounding rate, and the latest estimates suggest that global social commerce sales will reach a staggering 2.9 trillion dollars by 2026. This represents an impressive increase from 2020 due to the rising use of social networks for shopping and purchasing goods during the pandemic.
As more consumers turn to social media for their shopping needs, online retailers have quickly taken advantage of the trend, using various strategies that must be monitored to ensure their success. Depending on their resources, they can employ tactics ranging from attracting new customers to driving traffic and conversions.
Improving Customer Support
One of the key objectives of any social commerce strategy is to provide customers with excellent service. Various platforms, such as Facebook Messenger and Twitter, allow businesses to interact directly with customers in real time. This helps companies build relationships with their customers and provide them with prompt answers to any queries they might have.
Using Social Advertising
Social advertising is an effective way to reach and engage with customers. Companies can use this tool to promote their products and services, as well as share user-generated content and engage with their followers. For one, Instagram Stories and Facebook Ads can target customers with relevant content, while Twitter Ads allow companies to promote Tweets to a large audience. TikTok is also becoming increasingly popular, and companies can use this platform to create videos showcasing their products or services.
Enhancing Product Sourcing
Like most e-commerce businesses, social commerce companies must source products from reliable suppliers to ensure customer satisfaction. Order fulfillment companies like E-Commerce Express help businesses source products with efficiency. These services allow businesses to find the best-priced items and streamline their order fulfillment process.
About E-Commerce Express
E-Commerce Express is a leading order fulfillment company that helps businesses source products from reliable wholesale suppliers. They aim to address various issues in the social commerce industry by providing professional services such as product sourcing, packaging, shipping, and warehousing. Their bilingual team of experts is available to assist businesses with their sourcing processes.
Learn more about their services at www.ecommerce-express.com.