Overview:
Magic wall interactive surface is advanced gesture tracking software which can detect the shape of hands or objects placed on them. It uses display technology to facilitate interaction through the touch of a finger. Magic wall interactive surfaces can find application in various purposes ranging from displaying art to hosting dialogues on social media to guiding consumers through a shopping experience. They are like a supersized version of a touchscreen with more neat features worked in.

The hospitality sector is a key end-user of magic wall interactive surfaces. The hospitality and tourism sector is progressively making use of magic wall interactive surfaces to provide the feel and experience of something out of a sci-fi movie. The viewers can explore videos moving around to reveal different video fragments. To provide such experience to consumers, magic wall interactive surfaces are increasingly being used across various industry verticals such as entertainment and analytics. Magic wall interactive surfaces have the ability to transform public spaces into a more dynamic environment.

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Regional Analysis

By region, the global magic wall interactive surfaces market has been segmented into North America, Asia Pacific (APAC), and the rest of the World (RoW). North America is the leading market for magic wall interactive surfaces. Massive entertainment industry which rapidly adopts the latest technologies has supported the growth of the market in the region. In addition, presence of significant players in the region acts as a plus for the market growth. Europe is the second largest market for magic wall interactive surfaces due to its broad adoption across diverse industry verticals. The UK, Germany, and France are the key contributors to the Europe magic wall interactive surfaces market. The APAC market is led by China, Japan, and India. The MEA market accounts for the least share of the market.

Competitive Landscape

The key players in the global magic wall interactive surfaces market include Microsoft Corporation (US), WSI (Canada), Planar systems (US), GestureTek (Canada), Envision Group (US), Sony Corporation (Japan), Reactrix Inc. (US), Vertigo (Argentina), Touch Magix (India), and Ubi Interactive (US).

Industry Updates

In June 2018, Disney Research, a network of research labs supporting The Walt Disney Company created an interactive smart walls with conductive paint. The new technology makes a window display an opaque image that can be turned into transparent.

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