Digital asset management (DAM) is a system for organizing, storing, and retrieving digital assets such as images, videos, and documents. A DAM system can be used by individuals, teams, or organizations to manage digital content.

DAM systems typically include a central repository for storing assets, as well as tools for managing and accessing the assets. The repository can be on-premises or in the cloud. The tools may include a web interface, desktop application, or mobile app.

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Market Dynamics

There are a few key trends in digital asset management technology. One is the move towards more cloud-based solutions. This is due to the flexibility and scalability that the cloud offers. Additionally, there is a trend towards more mobile solutions. This is because people are increasingly using their mobile devices to access content and assets. Finally, there is a trend towards more artificial intelligence and machine learning. This is because these technologies can help organizations to automate tasks and make better decisions about their assets.