Blogging and social networking have entered the mainstay of our digital existence quite a few years back. However, one common notion is that blogging needs some in-depth technical knowledge, particularly about web development, hosting and related things. If you take a look at the new age blogging platforms, you will understand how to make a blog. It’s actually quite easy to start .your own blog and it re quires little technical knowledge. However, you need to know what actually a blog is before getting started. Blogs are digital versions of journals or diaries that have been used through centuries. You can come up with your thoughts, opinions, ideas and feelings through your blog. However, there are many free blog sites which you can use for promoting your products or services. Just keep it clean, choose a minimalist design and post blogs every day. This way, you can easily drive traffic to your blog.
What are weblogs?
Weblogs, or blogs, are ideally composed of texts, images, multimedia content as well as hyperlinks. You can also add hyperlinks to your blog posts. For this reason only, blogging is in fact a great way to drive traffic to your website. People have genuine interest in blogs, whereas many prospective customers hate blatant sales copies. Give your readers a good reason to visit your blog every day, live up to their expectations and soon you will be able to get a large following, on social media sites and elsewhere. These days, setting up a blog is quite easy. If you have doubts, you can just read the tutorials of any blogging platform to understand how to make a blog.
The key components of a blog are title (for labelling the posts), category (used for keeping different blogs on the same or related topics together), body (the main content), trackback (used by other site administrators to link their blogs to yours), Permalink (for creating backlinks), Comments (this is the space where users are allowed to voice their opinions) etc.
Is blogging difficult?
You can easily create pages or add new posts once you are familiar with the basics of blogging. Keep in mind that blogging platforms are designed for non tech-savvy persons. People from outside the realms of Information technology and related industries can easily start their own blogs and maintain the same on an ongoing basis. Whether you are planning to use your blog for marketing purposes or you want to dole out daily tips and tweaks on something you specialize in, a blog is the perfect medium to reach out to a wider section of audience. There are many companies out there that only use blog for connecting with their target audience.
How to start a blog?
First off, find a blogging platform that comes with an integrated content management system. Sign up with your email address, choose a template and customize it using simple design tools. Choose a topic of your interest and start blogging. Free blog sites are easy to use and you can learn the basics within a few days.

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