There are still some people that don't know about technology white paper syndication or who simply did not have a chance to have a direct contact with the topic. Syndication is the way of making IT white papers accessible to the audience. It is one way of making white papers accessible to a wider category of people and not just to your current subscribers. To make this possible, you need to get in touch with companies that have the possibility of reaching thousands and even millions of subscribers and not just any subscribers, but the ones interested in white papers.

There are many reasons to consider technology white paper syndication, considering that technology buyers use certain websites to download IT white papers. IT companies that collaborate with syndicates can even grow their subscribers’ database significantly, having more viewers and more potential buyers than ever. It is time to make a change and advertise your white papers, make them well know to the public and take advantage of all possible services. Unfortunately, there are many cases in which technology-based companies develop and publish excellent white papers, but they don't reach users as expected and all efforts seem pointless.

Syndication programs work in a different manner and are developed differently, so don't expect the same results from all of them. Some use newsletters to promote IT white papers, while others use their main websites. It depends on the company you want to start collaboration with and what means you prefer in the end. There are situations when companies offer guarantee for their services, such as number of leads in a specific period of time. Due to their level of specialisation and how familiar technology white paper syndication is with white papers, you can obtain valuable information on how to develop a more effective and informative white paper or on how to transform one in a podcast.

Considering how much is at stake, it is no wonder why even marketers feel overwhelmed with white paper promotion campaigns. There are a lot of options out there and you can choose technology white paper syndication that does most of the work or you can collaborate just on specific aspects of IT white papers. In the end, it all depends on what type of services you need and what you are looking for. There are many agencies that can be found with ease online, especially if you look on dedicated communities that specify exactly what each provides and how they advertise their services.

In the same time, you can look online for many tips on publishing your white papers and how to do it properly, how to get the most out of publications. There are many interested people in white papers, but the most important aspect is reaching them and letting them know what amazing results you have accomplished and how white papers can help users.


Here you can find everything you need about technology white paper syndication ( http://www.impertion.com/promote-white-papers ) and what is implied. Don't hesitate in making your IT white papers ( http://www.impertion.com/promote-white-papers ) more accessible and with a more powerful impact.