Key Findings
• The organic baby/toddler food sector in the USA is growing by 10-12% per annum. As a result, many new products are being launched into this sector. Organic products now account for approaching 50% of the market.

• Exports of infant formula from South Korea to China rose by 20% in 2015. South Korean companies are now actively targeting the Chinese market: Namyang has recently launched the Starbabi brand there, while Maeil has begun distributing its Absolute Masterpiece infant formula.

• In the year to the end of September, average household expenditure on baby food in France rose by 0.6%. Household penetration of baby food decreased marginally, from 14.6% to 14.5% in 2015.

• In the first half of fiscal 2016 (six months to 31st December 2015), a2 Milk reported a huge surge in profit. Revenue increased by 86.3%. The growth was largely attributable to sales of a2 infant formula in Australia, New Zealand, China and other Asian countries.

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Synopsis

“Baby Nutrition Insights – Issue 27”, is an analytical report by Canadean which provides extensive and highly detailed informationon the key markets in the Baby Food industry.

What else does this report offer?

• Market profile based upon a unique combination of industry research, fieldwork, market sizing and our in-house expertise to offer extensive data about the trends and dynamics affecting the Baby Food industry globally.

• Detailed company profiles, highlighting key focus product sectors with the key features & developments, segmentation, per capita trends and the various manufacturers & brands.

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Reasons To Buy

• Evaluate important changes in consumer behavior to identify profitable markets and areas for product innovation

• Analysethe current and forecast market position of the brands to identify the best opportunities to exploit

• Detailed understanding of consumption by individual product categories to align your sales and marketing efforts with the latest trends in the market.

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