The value of an SEO Health Check
Acquiring your web page optimised for page 1 listings is almost certainly the focal point of your internet marketing function you do for the site. Its is quite important even so to periodically verify your internet sites for areas that have to have updating or corrections from errors which have occurred due to the fact you began your SEO, to ensure that it maintains the top position in the rankings that it can.
The objective of an SEO audit will be to supply out positive actions that must be taken to improve you web page efficiency. This needs to be done no less than just about every six months to make sure you website stays present and up to date.
Probably the most critical elements which you ought to check consistently to ensure you web-site stays up there with the ideal are as follows:
Check out your website and answer the question- What do I anticipate a user of my web-site will desire to find out about? Does this web site answer these queries with as much as date relevant info?
Something that requirements updating should be performed to ensure your web site appears actively maintained as this instils self-confidence inside your guests.
The very first thing you need to do is ensure that your xml website map has been submitted to Webmaster tools. See my final weblog on Webmaster tools for specifics on how that is carried out. This ensures that Google indexes all your URLs. An additional way to check this can be by typing web-site:www.yoursite.co.uk into Google and it'll display all of your pages that it has indexed. This is a superior way of identifying which pages haven't been indexed and that might have prospective coding challenges that have to be resolved.
Meta tags and Title tags:
It truly is significant that your Meta tags and title tags for every web page inside your web page are unique but as content material gets added more than time these can at times get duplicated. You are able to also verify these in webmaster tools inside the diagnostics, HTML recommendations tab it can list any meta and title errors that require correcting for instance duplicate, to long, or as well quick.
GATC (Google Analytic Tracking Code)
Do you regulay add new content material pages for your web page? And do you track your internet sites efficiency in Google Analytics? If the answer is yes to both of these you'd advantage from checking newer content to ensure that GATC has been inserted into all pages. If this hasn't been completed then any interaction with these pages wont be recorded, creating your analytic outcomes flawed and potentially inaccurate.
Your must also assure that all pages have had the CSS and HTML code checked that it validates to W3C standards.
Verify for Broken Hyperlinks:
You have to guarantee that the users knowledge of the site is generally at its best, else all the SEO on the planet wont bring you the conversions that you are immediately after. Go more than your web site and verify your hyperlinks internet site wide. This could be performed conveniently in Dreamweaver or again inside the HTML errors section of Webmaster tools.
Duplicate content material check.
To make sure which you internet site is not getting copied by any individual else it really is normally sensible to complete a duplicate content material check every handful of months which can very easily be accomplished by means of Copyscape. Duplicate content can result within your website being penalised by Google that will adversely effect your rankings.
Reviewing your search phrases periodically is essential to make sure that you're nonetheless optimising for the ideal key phrases to bring conversions from your site. You can find numerous strategies to check this aspect however the most trustworthy methods that I use is by looking into your Google Analytics. Whenever you look further into the keywords section that guests have come by means of for your web-site at times this can highlight key phrases that would be of more worth which you currently are not optimising for. Do make sure to verify the search volume of every of these possible search phrases in Google AdWords before you make large adjustments. The information generated from your web-site so far is exceptional reputable information that is definitely precise to your web site.
Webmaster tools shows the keyword searches that you simply website has produced impressions inside the search engine with and this could create ideas of keyword region you'd be better off working with also.
For those who do determine to revamp your key keyword selections although do the keyword distribution throughout your internet site with care, you do not need to make your present SEO worse.