“Products to People: The Mechanics of Marketing” by Ryan Bilodeau Hits Online Bookstores

FOR IMMEDIATE RELEASE

New Book Aids Small Businesses Grow Their Companies

Providence, RI - June 6, 2017 - A new e-book by a veteran marketer Ryan Bilodeau shows tiny company owners ways to leverage human psychology to retain their consumer base.

Products to People: The Mechanics of Marketing by Ryan Bilodeau is really a new take on an old endeavor: growing one’s small enterprise. Now bakers, neighborhood mechanics and donut shop owners can study the way to leverage human psychology to superior recognize and market to prospective shoppers. In the book Ryan Bilodeau focuses on four human qualities that render people far more most likely to buy a product. These realities really should be deemed, Bilodeau argues, when marketing one’s solution to the masses:

· People Are Inattentive. Your marketing method ought to account for this reality if your item is ever to gain the sustained interest on the public.

· People Are Trendy. If your solution is wrapped up in a well known movement, fad or is associated to a new and trendy item niche, then people are more likely to buy it.
· People Are Needy. From Facebook good friends to Twitter followers, people like to collect items. Why not convince people to gather your item at the same time?
· People Are Tribal. People like to be part of causes or affiliated with organizations. If you can align your solution with a brand or way of life, then you definitely will have at your disposal a built-in client base.

“Small companies are the backbone of this country. And numerous of them fail each year simply because they don’t know how best to industry to prospective buyers. I hope this book aids them do just that,” says Bilodeau, who has a background in marketing for each small businesses and political candidates.

Ryan Bilodeau is often a teacher, author and small business owner who is ardent about assisting the homeless. In his personal life, Ryan is a big fan of marketing, writing, Boston sports, poetry, politics and hip-hop.

Products to People: The Mechanics of Marketing is available on Amazon and at http://productstopeople.com

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