Augmented reality (AR) is an additional layer of computer-generated real-time information (such as texts, image, and symbols) over the real world, refining user's perception. Augmented Reality (AR) uses technological tools like sensors, integrated circuits, processors, displays, and algorithms, which further helps in displaying information on the screen or projector. AR technology is gaining popularity in several industries by providing virtual dressing rooms, skin tone matching, jewelry in different types of light shades, and product information with innovative 360-degree 3D projections. The emphasis on operational capability, innovative application engagement, and useful insights is expected to drive the augmented reality (AR) market.
AR Market Geography Analysis

By geography, the augmented reality market is segmented into Europe, North America, Asia-Pacific, Latin America, and the Middle East and Africa. Amongst these, North America dominates the market, moreover, Asia-Pacific regions is expected to grow at a higher rate due to the increase in demand for healthcare, aerospace and defence, transport.

Table of Content

MARKET OVERVIEW
Definitions
Research Methodology
Market Segmentation
EXECUTIVE SUMMARY
MARKET DYNAMICS
Drivers
Restraints
Opportunities
Premium Industry Trends
INDUSTRY ANALYSIS
Value Chain Analysis
Technology Roadmap
Ecosystem Analysis
Application Analysis
GLOBAL AUGMENTED REALITY (AR) BY COMPONENT
Segment Share
Component
Sensors
Integrated Circuits
Micro-Controllers& Processors
Displays
Software
GLOBAL AUGMENTED REALITY (AR) BY APPLICATION
Segment Share
Application
Gaming
Media
Education & Training
Healthcare
Architecture & Building Design
Aerospace & Defense
Automotive
Digital Marketing
GLOBAL AUGMENTED REALITY (AR) BY REGIONS
North America
By Country
S.
Rest of North America
By Component
By Application
Europe
By Country
France
Germany
K
Rest of Europe
By Component
By Application
Asia-Pacific
By Country
China
India
Japan
Rest of Asia-Pacific
By Component
By Application
Middle East & Africa
By Country
GCC
North Africa
South Africa
Rest of Middle East & Africa
By Component
By Application
Latin America
By Country
Brazil
Rest of Latin America
By Component
By Application
COMPETITIVE LANDSCAPE
Market Share Analysis
Key Innovators
KEY MARKET PLAYERS
Total Immersion S.A.
Overview
Key Strategies
Recent Developments
Inc.
Overview
Key Strategies
Recent Developments
com Ltd.
Overview
Key Strategies
Recent Developments
Metaio GmbH
Overview
Key Strategies
Recent Developments
Microsoft Corporation
Overview
Key Strategies
Recent Developments
Sony Corporation
Overview
Key Strategies
Recent Developments
Samsung
Overview
Key Strategies
Recent Developments
Qualcomm, Inc.
Overview
Key Strategies
Recent Developments
Apple, Inc.
Overview
Key Strategies
Recent Developments
IBM Corporation
Overview
Key Strategies
Recent Developments
Infinity Augmented Reality, Inc.
Overview
Key Strategies
Recent Developments
SCALAR 360 DEGREE MARKET PERSPECTIVE
APPENDIX