8th March 2024, Rajasthan: The preferred grout for tile grouting in recent years has been white epoxy grout. These grouts, which are long-lasting, stain- and water-resistant, are made of epoxy resins. A clean, bright finish, improved aesthetics, and the sense of a greater space are all provided by the colour white. Comparing epoxy grouts to conventional cement grouts, epoxy grouts are also simpler to clean and maintain. It makes sense that white epoxy grout now commands more than 60% of the Indian grout market share.

Epoxy grouts are more expensive than ordinary cement grouts since they are premium goods. It costs affordable per kg on average for white epoxy grouts in India. Several factors affect the price:

Increased base costs result from the necessity to import epoxy resins and hardeners. Exchange rate changes affect the cost of purchasing raw materials as well.

High brightness and more refined whiteness finishes are more expensive. Elevated packaging raises the price of the item.

Brands that are more well-known than others command a higher price.

When it comes to direct sales, retail prices are greater.

Costs for particular requirements, such as grouts that cure quickly, vary.

Epoxy white grouts outperform cement grouts in a variety of application contexts.

Epoxy grouts are perfect for kitchen floors, counters, and walls since they are water-repellent. Oil and food spills don't leave stains on them. Also, their ease of sanitization makes them ideal for modular kitchens that prioritize hygiene.

As opposed to cement grouts, which can develop mould and undergo efflorescence, epoxy grouts can tolerate ongoing exposure to water in bathrooms. They also maintain their fresh appearance while being exposed to detergents, shampoos, and cleansers because of their chemical resistance.

Epoxy grouts are typically used in heavy-traffic commercial areas such as hotels, restaurants, and shops because of their resilience to wear and tear. In such high-traffic regions, cement grouts may deteriorate more quickly.

While outdoor tile surfaces are susceptible to aging, epoxy grouts stave off stains and pollution for years.

The fact that it can be used either in the pool or in the fountains, whether as its waterproofing capability or as reinforcement against chlorinated water, has made it quite popular.

Unlike conventional cement grouts, white epoxy grouts provide ideal practicality for indoor, outdoor, and commercial applications, which others may not offer.

It has been observed with increasing frequency that people nowadays are using larger slates, e.g. 600 x 1200 mm or 800x800 mm, which will require premium grade adhesives to support the heavier slates without slipping.

Designer tile modular kitchens are equipped with high-tech adhesives, which are not only flexible but also resilient to chemicals such as high temperatures and oils.

Nowadays, people are more likely to use pre-mixed adhesives to replace powder ones, which need to be smashed after mixing.

Low-VOC, non-toxic, and eco-friendly adhesives certified by reliable sources are the current trend among consumers. Not only that, but brands are also trying out reusable packaging and packaging without plastic.

Digital-savvy customers and interior designers are the most likely to be the target audience for brands using online commerce and social media campaigning.

Future business reach can be easily expanded with the help of modern trade channels, like retail shops, which are very different from the traditional stores owned by individual owners.

Introduction of more expensive tile adhesives and grouts as lifestyle items that go beyond simple utility.

For this reason, adhesive producers are always expanding their product lines to better suit changing application trends and client demands.

Advanced characteristics like fibre reinforcement, lightweight design, prolonged open time, and antibacterial qualities are offered by top tile adhesive brands in India, like Trimurti. End customers can be assured of dependability because of their solutions' robust R&D, extensive distribution network, and well-known brand.

Because of its durability and impermeability, epoxy grouts work better in showers, bathrooms, high-traffic areas, outside spaces, and damp regions. Via the introduction of innovative products and outreach, tile adhesives are keeping up with the latest developments in the Indian market, including premiumization, modular construction, eco-consciousness, digital marketing, and new tile forms. There is a lot of opportunity for these product categories because the construction sector is expected to increase at a rate exceeding 7%. To stay ahead of the curve, brands must make investments in R&D and consumer education. Winners are those who provide end-to-end solutions rather than just items.

In brief, the final cost to the consumer is determined by the product's brand, attributes, packaging, mode of delivery, and customizations. Brands can charge higher prices because of their high demand.

Launches of new products, technological advancements, and brand acquisitions occur frequently in the tile adhesive market, which is dynamic. Unexplored rural marketplaces are another area where businesses are growing. Tile adhesive producers must get ready to seize the chances presented by the real estate industry's impending expansion.

Because of their remarkable aesthetic appeal, practical advantages, and longevity, white epoxy grouts are becoming increasingly popular in contemporary tile installations. The epoxy grout price, which now ranges affordably per kilogram, is influenced by changes in distribution options, product specifications, brand value, and dynamic raw material costs. High-profile brands like Trimurti are vying for market dominance through product innovation and superior customer service in India's tile adhesive industry, which is expected to expand gradually. The building industry in India appears to be expanding, which bodes well for producers of adhesive and grout.

For more information and details, visit (https://trimurtiproducts.com/).

About the Company: One of India's top producers of building supplies is Trimurti Products, which also makes flooring materials, epoxy grouts, tile adhesives, and waterproofing agents. Thanks to its extensive network of dealers and applicators, Trimurti, with more than 15 years of expertise, serves institutional and retail clients throughout India. Customer-centricity, technical know-how, and high-quality products are the brand's hallmarks.