New Delhi, 25th April 2022: Since the turn of the century, Digital PR has overtaken the effectiveness of Traditional PR, the apparent reason being that Digital PR covers a much broader target audience. Digital PR has many benefits, such as Brand building, SEO growth, a significant increase in sales, etc., but with these benefits also comes very demanding and exhausting campaign management, which can be a nightmare for many. But it isn't a nightmare for us at TYC Communication as this is what we specialize in. Our expertise in this field has made us one of the best digital PR agencies in Delhi. In this news article, we use our years of experience and knowledge to advise you on how to best track the success rate of Digital PR.

The best way to track the success of your Digital PR is and always will be for you to employ an Online PR company in Delhi so they can do it all for you. Other good ways involve using some tools, which are 'Google analytics' for analyzing the traffic which is being generated. 'Google search console' to keep track of CTR and impressions. 'Domain Rating' to analyze how well your website performs on search. 'Insights' on different social media to keep track of the engagement generated by your posts. Lastly and the easiest one is 'Leads and sales'; this is the most accessible metric to keep track of, and an increase in this is the ultimate goal of any campaign. Each of the tools mentioned here will fulfill a different purpose.

Digital PR is a very beneficial but also an equally time taking endeavor. Hence, getting real-time updates on the progress being made in it is crucial. If there is even a small anomaly in the data, making a change in it as soon as possible can make a huge difference in the long run. For this exact reason, we at TYC Communication highly recommend using google analytics and google search console as they analyze all the real-time data telling you exactly how your campaign is performing and what changes are needed to be made to maximize the effectiveness of your campaign.