Market Insights

The increasing sale of whey is driven by the increase in demand for high protein containing products. The sale of whey protein as functional beverage is high amongst the athletes. Whey is popular due to its application in infant food formula as it provides necessary protein needed by the infant’s body. Rise in health concerns is one of the major factors contributing to growth of the product. High demands of grab-and-go drinks are supporting the sale of whey protein beverages. In addition, the sale of powdered whey is anticipated to grow at a higher rate based on the higher shelf-life of the product.

Competitive Landscape

The major key players in whey market are

Arla Foods (Denmark)
Agropur MSI, LLC (U.S.)
American Dairy Products Institute (U.S.)
Westland Co-operative Dairy Company (New Zealand)
Glanbia, Plc (Ireland)
DMK Group (Germany)
Davisco Foods Internation, Inc (U.S.)
Milk Specialties Global (U.S.)
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Downstream analysis-

Whey is used as a protein supplement due to the high protein content which is about 50-80%. The usage of whey is increasing as it is rich in lactose, vitamins minerals and has high nutritional value. It is now being used unconventionally for the preparation of pizza dough, as a milk substitute and in preparation of rice to raise the portion of protein in these food products. Whey is extensively used in the production of functional beverages which is the most preferred option amongst the athletes. They higher demand of whey is based on its wide application as a core ingredient and as a nutrient enhancer.

Regional Analysis

The Global Whey Market is segmented into North America, Europe, Asia Pacific, and rest of the world (ROW). Among these North America region has the major market share followed by Europe. U.S. is amongst the major producers of whey. Increasing demands of healthy bakery products is supporting the growth of the market in developed countries of North America and Europe region. Canada, Germany, China, U.S. and U.K. are the major importers of whey.

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