Organic vanilla is certified vanilla, which is produced by the traditional means without the use of chemical containing fertilizers and pesticides. Major share of organic vanilla is procured from Madagascar, which accounts for more than 80% of the total global organic vanilla production in the year 2016. Obtaining organic certification for vanilla is a difficult process and hence, even though farmers practice organic farming, they do not opt for organic certification based on the lack of awareness and stringent process.
Rising consumers’ awareness about harmful chemicals present in the vanilla has spurred the demand for organic vanilla on a global level, which justifies the increasing growth rate of organic vanilla globally.
The major key players in Organic Vanilla Market
Ever Organic (U.S.)
The Vanilla Company (U.S.)
Super Africa Products (Madagascar)
Nestlé S.A. (Switzerland)
General Mills, Inc. (U.S.)
Nielsen-Massey Vanillas Inc. (U.S.)
Symrise AG (Germany)
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By 2022, organic vanilla will reach a market value of USD 207 million on a global level. Potential applications of organic vanilla in food and beverage industries have a positive impact on its market share growth. Based on the application, food and beverage will experience the highest growth rate followed by personal care. Food and beverage will account for a market share of more than 85% during the given period.
Among the regions, Africa will dominate the organic vanilla market with more than 80% of the market share and it is projected to reach more than USD 150 million by 2022. Rest of the world will witness the highest growth rate (~7.75%) during the forecast period 2017-2022. Growing popularity of organic vanilla owing to its widespread applications in personal care products and food and beverages is supporting its market growth on the global level. Rising health awareness and increasing health concerns have been playing a key role in the organic vanilla growth from the last few years.
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