27th Nov 2020 - Men’s makeup has come a long way since you furtively borrowed a dab of your sister’s concealer to wrap a zit. Today, you can get cosmetics specially engineered for a guy’s skin because – guess what? – Men get those spots just earlier than a date, too. And the dark circles because we consider one more drink wouldn’t kill us.

The huge disparity in men’s cosmetics from women’s, or the crazy, contoured artistry you might see on RuPaul’s Drag Race, is that this Asian male beauty is intended to be imperceptible. It’s more like grooming 2.0, a slight evolutionary step from your daily moisturiser that slaps an Instagram filter on your face in factual life.

Discuss what it means for maleness if you like. We don’t think it’s really a revolution, or feminization gone crazy. It’s just an alternative – one you can take or depart as you see fit to modify your manifestation. And if you do, below you will discover everything you require knowing about the products to get with specialist advice on how finest to use them.

How Make-Up for Men became an obsession

One in five men of men supposed they now use make-up, according to a study for Genderless beauty brands. So, who’s slapping it on? Millennials aged 25-34 are the age group who be inclined to use it most, with thirty-nine per cent saying they utilize make-up – that’s more than a third of blokes on the street.

Male consumers are very exacting about what they want from beauty products packaging, with men in the U.S. especially particular about masculine design over unisex offerings.

According to Men’s Personal Care US 2015 report, men observe smell plus packaging as two of the attributes that discern men’s products from gender-neutral products. Male consumers articulate high interest in more masculine packaging with thirty percent of U.S. male consumers aged 25-34 who use personal care products saying this is an advantage of male-specific products.

This recommends that existing products on the market do not entirely address male grooming requirements, and there are opportunities for expansion.

More masculine beauty brands do not only mean package intend where there is a lot of greys, blue in addition to black colors, but also packaging components intended specifically for men’s skin.

Male beauty products in Brazil are also predominantly differentiated from unisex products by scent, with fifty-six percent of Brazilian men naming it as the number one characteristic of male-specific beauty plus personal care products. Men name practical packaging as one of the significant attributes, with eighteen percent of consumers aged 25-34, 45-54 and 55+ saying so, according to Men’s Attitudes to BPC 2015 report.

Even though more men than ever expressing attention in male grooming routines, personal care products are still rather intimate purchases. In Brazil, forty-three percent of men would like to have all personal care products for men in the similar aisle, and forty-two percent of men in the U.S. say the same. While this makes men more comfy shopping for their own grooming products, it creates a challenge for brands to be notable with packaging intends that are manly plus practical because there is a huge deal of similarity in the men’s personal care aisle.

About Very Good Light
Very Good Light is the market leader in beauty as well as skincare publication for millions of Generation Z along with young Millennials who visit the website each month. Since 2016, Very Good Light has championed a more comprehensive description of beauty through community and content.

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