In the offline world, a real estate empire is something that every property investor strives to realize. Similarly, in the online world, handle and business owners and many webmasters plan to create a network of gain-generating websites, all earning them income, and creating long-term wealth. These profit-pulling websites are basically a form of virtual real estate.


Many people make the mistake of building a web site and spending all their time on that one site. It is quite dangerous to rely on the income from one site alone as a result of other variables that are beyond your control, although they add content, build links, etc, to develop that site's existence, which can be totally fine.


As an example, your income may depend heavily on the traffic you receive in the search engines. So if, for instance, the search engines change their algorithms one day, you may suddenly discover your site has dropped significantly in the search engines, and you've lost most of your traffic. Similarly, if you are selling your own products, you may suddenly find at this point you have a web site that is unprofitable and that the demand for the products has dwindled away.


One way of negating this hazard would be to create your own virtual real-estate portfolio. In this manner, if you've got multiple websites that are money-making, even if two or one of your websites become unprofitable, you have other websites making you money.


Virtual real estate is not dissimilar in many ways to the real-world property market, in that in general terms the worth of your websites should grow over time. This really is largely because when you establish quality incoming links as your website ages, and create websites, you'll be rewarded for constructing these links with higher search engine ranks and an increased page rank. This enables you to charge more for links or advertising space on your own web site, but also raises your chances of making more gains through increased traffic, and also raises the worth of your web site if you wish to sell it.


One thing you should bear at heart, nevertheless, is that if you are intent on developing your virtual real estate empire, for long-term gains you need to ensure you're building quality websites that will stand the test of time. Rubbish websites will often receive low ranks, or may get de-indexed completely, wiping out gains immediately. One thing you need to ask yourself is that if someone from Google or Yahoo, for instance, visited your website, would they come to the decision that your website offers actual quality content, or supplies products that would satisfy it's visitors, and hence merits high search engine rankings? You should manage to answer yes to this question for every web site in your virtual real-estate portfolio, for consistent long-term success.


To conclude, simply get out there and begin building your virtual real-estate empire right now. It is simpler than you believe. You do not need to create tons of websites that sell a specific product or variety of products. It is possible to only create websites which provide information, where you could then show Google AdSense or Yahoo advertisements, for instance, sell advertising space to other webmasters, or include affiliate links to products you are affiliated with. Not only that but you could also build an inventory of subscribers for each site through an opt-in kind, so you could market to these folks over and over again legitimately through email, raising your gains further.


It is a time-consuming procedure advertising these websites to make them lucrative, and certainly too big a subject to cover in this article, but the long-term financial rewards that comes from owning your own real-estate conglomerate that is virtual undoubtedly makes it rewarding.