Making and hosting an MMO isn't cheap. Even if the dev work is already done, you still need to have a translation group, customer service servers and servers to sponsor the match. What happened to SEGA they had to cut funding for the localization project? Our first clue is that Atlus was in danger after its parent company filed for bankruptcy back in June of 2013. The enterprise to purchase Atlus was none apart from SEGA. Even with the firm being held alfoat by SEGA, the business required to make revenue. Cue the milking of hot names Persona 3 and 4. It could be that the localization project for PSO2 was cut in favor of buying Atlus and funding their projects. Regardless of what actually happened, we can see that SEGA has otherwise been on a downward trend financially over the last ten years. It is possible to take a peek at the published financial reports for yourself. While PSO2 continues to be among the most successful titles, it does not cost as much to maintain it in JP compared to hiring a new team and setting up new infrastructure to receive it localized. It could be a huge threat for SEGA to try and force the match to the west. The need exists, but with so many foreigners already playing the JP servers, SEGA might have been and decided it wasn't necessary to attempt to make that push. The failure of this SEA server didn't assist with this decision, even if the trigger drops upon Asiasoft's poor handling of this game.
We now know that the foreign population about the JP servers is little compared to the people playing on the NA servers, but hindsight is 20/20. Talking of 2020, input Microsoft. A number of decades back, Microsoft opens Azure for gambling. While we do not know who approached who, it is very clear that there was an agreement between the two companies: Microsoft can finance the PSO2 localization project in exchange for SEGA utilizing and analyzing Microsoft's platform. The rest is now history. SEGA did not wait because they wanted to.
I also heard a rumor that the gains out of Alien Colonial Marines were to assist fund pso2 in the West, but we all know what happened to this match. Granted, this is just a rumor, so take it with a grain of salt. Waitif thats true, does that mean we can blame PSO2 NA's original delay on Randy Pitchford!? Because I am all for it! Wait ? I thought that sport funds have been stolen to fund Borderlands rather than the game I discovered, that is dumb.
If you want to know more about PSO2, you can visit https://www.pso2ah.com/