Search engines and particularly Google have changed the way the world operates and particularly the digital medium. There is a cut throat competition for every website owner to rank high on the search engines to gather traffic and hence the sales. Search Engine Optimization (SEO) has become the foremost digital marketing work required by and brand with a website to showcase. SEO is basically optimizing your website to rank higher on search engines for eventual traffic and in many cases sales. YoCreativ is a top SEO company in Gurgaon and providing SEO services to many brands. YoCreativ has a solid track record of getting brands of brands on the first page for searches in a month’s time. Not just organic ranking, it also does SEO works too. Let’s look at all the SEO activities done by YoCreativ.
1. Keyword Research: YoCreativ starts work with an extensive keyword research based on which the future SEO efforts will be targeted. The keyword research uses a range of tools and software which checks the amount of traffic each keyword generates and where the website stands as per the list. Around 15 keywords are then selected on which the SEO efforts will be targeted. These keywords are the ones that will give the website good traffic and hence sales.
The list of keywords and associated research is then submitted to the client for approval and information. After mutual consensus, phase wise targeting of keywords are then finalized.
2.Website Hygiene: After the keywords are finalized, website hygiene is then checked and corrected. A good website is of prime importance for a good digital marketing result. Website hygiene includes:
A.Checking for copied content: YoCreativ makes sure that the content on the website is 100% genuine and apt for the website. It changes the tone and style of the content to make it read worthy for users. To facilitate content, YoCreativ has good content writers and copy writers with it which can write nice engaging content in a short time for very good rates.
B.Right Imagery: YoCreativ then ensures that the images presented on the website are good and in accordance with the sector the brand is in. The images if required are made in house to maintain the brand aesthetics and also deliver a sense of engagement to the users. To facilitate this, YoCreativ has a team of graphic designers that make powerful creative and imagery for the websites.
c. Mobile Responsiveness: A key part of mobile hygiene is its mobile responsiveness. We check the website on various sizes of mobiles and screens available and make change to the website to make it mobile responsive. This has a huge impact on the SEO of the website as Google pays a lot of emphasis on the mobile responsiveness as it is a huge source of searches for them.
D.HTML Validation errors: YoCreativ ensures that the website coding is in line with the set guidelines and does not have errors in its codes. Corrections in code are done wherever applicable and required. YoCreativ has a team of website developers with it to ensure highly responsible websites of all kinds.
3.On Page SEO: YoCreativ then starts with on page SEO of the website and in this it first corrects the Meta tags namely tile and description. Each page is marked for specific keyword and the content on the page is aligned accordingly.
4.Content creation: Content in put on the website through blogs and pages. Blog topics are finalized as per the keywords and engaging content is prepared accordingly. These blogs are further good medium for sharing on social media too and add to traffic.
5.Back linking: YoCreativ creates back links for the website on multiple platforms. The back link profile is kept good in order to ensure that it does not fall under the spamming. High PA DA of the back links ensure that the link juice being passed is good for the website and a tight ratio on follow and no follow back links are kept.
Moreover a list of the back links are always maintained for the clients to refer to in future.
5.Adwords / PPC: In addition to organic SEO, YoCreativ also runs campaigns on various search engines in form of Pay Per Click Campaigns also known as Google Adwords. These campaigns are carefully planned, executed and monitored as they can drain your budget very quickly. YoCreativ is one of the best digital marketing companies in India when it comes to running PPC campaigns. It makes sure that you get your returns in form of sale for money you spend on PPC. The cost of customer acquisition in PPC is kept very low for clients.
6. Monitor and Report: Regular monitoring of SEO results are done and a detailed report on the same is provided to the clients every monthly. These reports show how and where they are faring on each keyword and how the traffic is responding to the SEO activities. The reports are delivered to clients every month right on schedule and with full details.
If you are looking for a digital marketing agency to take care of your website, YoCreativ is the best option. The team is led by two IIM Lucknow marketing graduates who themselves burnt their hand in finding the right digital marketing firm for their earlier venture only to realize that the digital marketing landscape does not have good players in it. It is this when they decided to start Yocreativ which has made name for itself in digital marketing in a very short span of time.
YoCreativ has a good team of digital marketing experts that make sure the targets and deliverables are bang on target. The team is very responsive and has a very good track record in delivering SEO results. YoCreativ ensures that you rank on the keyword identified within the first months and in the next six months you rule the sector. For more details you can visit https://www.yocreativ.com/search-engine-optimization/ .
Author Bio: Amit Khare is atop website developer based out of Gurgaon and has been highly active in the space of digital marketing for last 10 years. He is an expert in wordpress, digital marketing and a graphics work.