Boston – [1/10/2024]: Boston Coast University (BCU) is proud to announce the launch of its new Bachelor of Science in Digital Marketing and Analytics, available for enrollment in fall 2024. This innovative program will equip students with the creative marketing strategies and advanced analytical skills needed to excel in the rapidly evolving world of digital marketing. By integrating cutting-edge technologies and real-world applications, BCU’s new program offers a holistic education that prepares students for both the creative and data-driven sides of marketing.
The Digital Marketing and Analytics program has been designed to meet the growing demand for marketing professionals who can use data to shape successful digital marketing campaigns. As businesses increasingly rely on data to guide decision-making, this degree will give students the competitive advantage they need to thrive in today’s job market.
Responding to Industry Needs
Digital marketing has transformed the way businesses connect with customers. From social media to search engine optimization (SEO), the digital space offers marketers unprecedented opportunities to engage audiences and track the success of their campaigns. However, this shift has also created a need for professionals who can navigate the complexities of digital platforms while leveraging data to optimize performance. BCU’s new degree program addresses this need by providing students with a strong foundation in both creative marketing strategies and data analysis.
“We’re excited to launch a program that meets the demands of the modern marketing landscape,” said Dr. Allison Brewer, Chair of the Department of Marketing at BCU. “Our graduates will leave BCU with the tools to not only design effective marketing campaigns but also to analyze and adjust those campaigns based on real-time data.”
Innovative Curriculum with a Focus on Hands-On Learning
The curriculum of the Digital Marketing and Analytics program at BCU is designed to provide students with both the theoretical knowledge and practical skills necessary to succeed in today’s competitive job market. The program will feature courses that cover a wide range of essential topics, including:
• Digital Marketing Fundamentals: Covering core topics such as website optimization, email marketing, and online advertising.
• Data Analytics and Marketing Insights: Providing students with the skills to use data analytics tools like Google Analytics, Tableau, and R to gather insights and improve campaign performance.
• Search Engine Optimization (SEO) and Search Engine Marketing (SEM): Teaching students how to optimize websites and manage paid search advertising to increase visibility and traffic.
• Social Media Marketing: Offering strategies for creating engaging social media campaigns on platforms like Instagram, Facebook, LinkedIn, and TikTok.
• Content Marketing: Focusing on the creation and distribution of valuable content to attract and engage target audiences.
• Consumer Behavior and Market Research: Teaching students to use data to understand consumer preferences and behavior to inform marketing strategies.
• Ethics in Digital Marketing: Addressing the ethical concerns of data privacy, customer protection, and responsible marketing practices.
Students will have opportunities to work on real-world projects through internships and capstone projects. In their final year, students will collaborate with local businesses or nonprofit organizations to design and execute digital marketing campaigns, allowing them to apply the skills learned in the classroom in a professional setting.
Real-World Applications and Industry Partnerships
BCU is committed to providing students with practical experience that complements their academic learning. To achieve this, the university has established partnerships with leading companies and agencies in the Boston area. These partnerships will provide students with internship opportunities, giving them hands-on experience in digital marketing and analytics.
“Our goal is to ensure that students are prepared for the realities of the marketing industry when they graduate,” said Dr. Brewer. “Through internships, mentorships, and partnerships with industry leaders, we’re providing students with opportunities to gain valuable experience and build strong professional networks.”
The BCU Career Services Office will offer extensive support to students, helping them secure internships and develop professional portfolios that will stand out to potential employers.
Career Prospects for Graduates
The job outlook for digital marketing professionals is highly promising, with demand expected to continue growing in the coming years. According to the U.S. Bureau of Labor Statistics, employment in marketing, advertising, and promotions is projected to grow faster than the average for all occupations, especially in roles related to digital marketing and data analysis.
Graduates of BCU’s Digital Marketing and Analytics program will be well-prepared for a variety of high-demand roles, such as:
• Digital Marketing Manager: Leading digital marketing campaigns and overseeing the online presence of businesses.
• SEO/SEM Specialist: Optimizing websites for search engines and managing paid search campaigns to drive traffic and conversions.
• Data Analyst: Using data to analyze the effectiveness of marketing campaigns and recommend strategies for improvement.
• Social Media Strategist: Creating and managing social media campaigns that engage audiences and promote brand awareness.
• Content Strategist: Developing and managing content strategies that align with a brand’s overall marketing goals.
With these skills, graduates will be equipped to make an immediate impact in a wide range of industries, from technology to retail, healthcare, and beyond.
Admissions and Application Process
Prospective students interested in the Digital Marketing and Analytics program can find more information about admissions, financial aid, and scholarships on BCU’s website at www.bostoncoast.university. Applications are now open for the fall 2024 semester, and BCU encourages both domestic and international students to apply.
BCU offers a variety of scholarships and financial aid options to make education accessible for all students. Additionally, the university provides flexible learning options, including hybrid and online courses, to meet the diverse needs of its student body.
About Boston Coast University
Founded in 1952, Boston Coast University is a premier institution of higher education committed to academic excellence, innovation, and student success. With a wide range of undergraduate and graduate programs, BCU prepares students to excel in their careers and make a positive impact on their communities. The university’s forward-thinking approach to education ensures that students graduate with the skills needed to thrive in an ever-changing world.
For more information about BCU’s new Digital Marketing and Analytics program, visit www.bostoncoast.university or contact the admissions office.

Contact:
Boston Coast University
Phone: +1-617-716-8641
Email: [email protected]