New York, – [1/10/2024]: Brookwood University (BWU) is excited to announce the launch of its cutting-edge Bachelor of Science in Digital Marketing and Analytics, set to begin in the fall 2024 semester. This innovative program is designed to prepare students to thrive in the dynamic and ever-evolving field of digital marketing by equipping them with both creative marketing expertise and data analysis proficiency.
The new degree aims to produce well-rounded marketing professionals who can navigate the complexities of modern digital platforms while leveraging data to inform decisions, measure effectiveness, and optimize marketing strategies. As companies continue to shift focus towards online engagement, graduates from Brookwood’s program will be in high demand, ready to excel in digital marketing roles across a wide range of industries.
Meeting the Needs of the Digital Age
The rise of the digital economy has significantly changed the marketing landscape. Today, brands are competing to engage audiences across digital channels such as social media, search engines, and mobile platforms. However, effective digital marketing requires more than just creative flair—it demands the ability to analyze vast amounts of data to make informed decisions. BWU’s Digital Marketing and Analytics program responds to this industry need by teaching students the art and science of digital marketing.
“The digital marketing sector has grown exponentially in recent years, and there is a clear demand for professionals who can combine creative marketing with data-driven decision-making,” said Dr. Emily Harris, Director of Marketing Programs at BWU. “Our new degree program is specifically tailored to equip students with these essential skills, ensuring they are prepared to excel in the workforce.”
Program Overview and Key Courses
The Digital Marketing and Analytics program at Brookwood University offers a carefully curated curriculum that blends marketing theory with practical applications. Students will gain a solid understanding of digital marketing techniques, consumer behavior, and analytical tools, all while participating in hands-on projects and real-world applications.
Core courses in the program include:
• Digital Marketing Strategy: Teaching the fundamentals of digital marketing, including email marketing, content marketing, and online advertising.
• Social Media Marketing: Instructing students on how to create and implement strategies for building brand awareness and engagement across platforms like Facebook, Instagram, LinkedIn, and TikTok.
• Search Engine Optimization (SEO) and Search Engine Marketing (SEM): Students will learn how to drive traffic through organic search strategies and paid search advertising, improving website visibility.
• Marketing Analytics and Data Interpretation: Focusing on how to collect, interpret, and utilize data from platforms such as Google Analytics to measure the success of marketing campaigns and optimize strategies.
• Consumer Behavior and Market Research: Equipping students with tools to understand consumer needs, preferences, and behavior through data insights.
• Ethics in Digital Marketing: Addressing critical topics around data privacy, consumer protection, and ethical marketing practices in the digital world.
In addition to classroom-based learning, students will be required to participate in internships and complete a capstone project in their final year. These hands-on experiences allow students to apply what they’ve learned by working on real-world digital marketing campaigns with companies, ensuring they graduate with valuable industry experience.
Real-World Learning and Industry Connections
A hallmark of BWU’s new degree program is its emphasis on real-world learning. Brookwood University has established partnerships with a wide range of companies in New York’s vibrant marketing industry, offering students unparalleled access to internships, guest lectures, and mentorship opportunities. These industry connections are designed to help students develop professional networks and gain practical experience that will set them apart in the job market.
“Students will benefit greatly from our close relationships with industry leaders in the digital marketing space,” said Dr. Harris. “Internships and industry collaborations are crucial for gaining practical skills, and we are proud to offer these opportunities to our students.”
Career Opportunities for Graduates
Graduates of BWU’s Digital Marketing and Analytics program will be equipped with a versatile skill set that positions them for a wide range of career opportunities. The U.S. Bureau of Labor Statistics reports that the demand for marketing professionals with digital expertise is expected to grow substantially over the next decade. Key roles available to graduates include:
• Digital Marketing Manager: Overseeing online marketing strategies, including social media, email campaigns, and content marketing.
• SEO/SEM Specialist: Improving search engine rankings and managing paid advertising campaigns to increase traffic and conversions.
• Data Analyst: Analyzing marketing performance metrics to guide strategic decisions and improve campaign effectiveness.
• Social Media Strategist: Crafting and executing social media campaigns that align with overall marketing goals and drive engagement.
• Content Marketing Manager: Developing and managing content strategies to attract and retain customers across digital platforms.
These skills are transferable across various industries, from technology to retail, healthcare, finance, and entertainment, ensuring graduates have diverse career options.
Admissions and Application Information
Students interested in enrolling in the Digital Marketing and Analytics program can find more information and apply online through Brookwood University’s website at www.brookwood.education. The admissions process includes submitting transcripts, a personal statement, and letters of recommendation. Scholarships and financial aid packages are available for eligible students, and BWU offers flexible learning formats, including hybrid and online course options, to accommodate students’ varying needs.
About Brookwood University
Founded in 1925, Brookwood University is a leading institution in higher education, known for its commitment to academic excellence, innovation, and preparing students for success in a global workforce. With a wide range of undergraduate and graduate programs, BWU provides a dynamic learning environment that fosters personal and professional growth.
For more information about the new Digital Marketing and Analytics program or other degree programs at BWU, visit www.brookwood.education or contact the admissions office.

Contact:
Brookwood University
Phone: +1-888-973-2601
Email: [email protected]