Los Angeles, California – [1/10/2024]: In response to the growing demand for digital marketing experts with data analysis skills, Los Angeles City University (LACU) proudly announces the launch of its new Bachelor of Science in Digital Marketing and Analytics. The program will be available starting in the fall semester of 2024 and is designed to provide students with a comprehensive education in both digital marketing strategies and the analytics tools necessary to excel in the competitive digital marketplace.
The degree aims to bridge the gap between creative marketing strategies and data-driven insights, making graduates of LACU’s program highly desirable in a range of industries. The rise of digital technologies and data analytics has changed the marketing landscape dramatically, and LACU’s new program reflects the university’s commitment to staying at the forefront of educational innovation.
A Response to Industry Trends
The global business landscape is evolving rapidly, with digital marketing at its core. Companies are relying more on digital platforms to reach their customers, and with the explosion of online data, there is an urgent need for marketing professionals who can not only create engaging digital content but also analyze data to optimize marketing strategies. The new Digital Marketing and Analytics degree program at LACU has been carefully crafted to provide students with the tools they need to thrive in this dynamic environment.
“We are excited to offer this new program, which is designed to meet the needs of today’s digital marketing professionals,” said Dr. Gregory Johnson, Dean of the School of Business and Communication at LACU. “Our goal is to ensure that our graduates are equipped with both the creative and analytical skills necessary to excel in this ever-changing field.”
The program will offer students hands-on experience with industry-leading tools and platforms, as well as a solid foundation in digital marketing strategies, consumer behavior analysis, and the ethical implications of using digital data. By the time students graduate, they will have the ability to create impactful marketing campaigns and analyze data to measure their effectiveness.
Comprehensive Curriculum and Real-World Learning
The curriculum for LACU’s Digital Marketing and Analytics program has been designed with input from industry professionals and academic leaders. It provides a balance between theoretical knowledge and practical application, ensuring students graduate with the skills that employers are actively seeking.
Some of the key courses in the program include:
• Digital Marketing Fundamentals: This course covers the essentials of digital marketing, including website optimization, online advertising, and email marketing.
• Social Media Marketing: Students will learn how to build and engage audiences across major social media platforms such as Facebook, Instagram, Twitter, and LinkedIn.
• Marketing Analytics: Students will gain expertise in using data analytics tools such as Google Analytics, Tableau, and Excel to measure the success of digital campaigns and optimize strategies.
• Search Engine Optimization (SEO) and Search Engine Marketing (SEM): These courses will teach students how to improve search engine rankings and increase website traffic through paid and organic search strategies.
• Consumer Behavior Analysis: This course will provide insights into how data is used to understand consumer preferences, habits, and purchasing behavior.
• Ethics in Digital Marketing: Students will explore the ethical considerations surrounding the use of customer data, privacy concerns, and responsible marketing practices.
In addition to classroom learning, students will participate in practical projects and internships with local businesses and organizations in the Los Angeles area, giving them invaluable real-world experience. These opportunities will allow students to apply their knowledge in a professional setting, preparing them for immediate success upon graduation.
Career Opportunities for Graduates
The job market for digital marketing professionals with analytics expertise continues to expand. According to a report from the U.S. Bureau of Labor Statistics, the demand for marketing managers, data analysts, and digital strategists is projected to grow faster than the average for all other occupations over the next decade. Graduates of LACU’s Digital Marketing and Analytics program will be well-prepared to pursue careers in a variety of fields, including:
• Digital Marketing Manager: Leading marketing campaigns, overseeing digital strategy, and managing online content.
• SEO Specialist: Helping businesses improve their search engine rankings and drive organic traffic.
• Marketing Data Analyst: Using data to evaluate marketing performance, identify trends, and make data-driven decisions.
• Social Media Manager: Managing and growing brand presence across multiple social media platforms.
• Content Strategist: Developing and managing content that aligns with a company’s marketing goals and engages target audiences.
In addition to job placement support, LACU offers continued career services to alumni, including networking events, workshops, and access to exclusive job boards.
Strategic Partnerships and Internship Opportunities
LACU has established strategic partnerships with prominent digital marketing firms and tech companies in the Los Angeles area. These partnerships provide students with valuable internship opportunities, allowing them to gain hands-on experience while earning their degree. Internships play a critical role in helping students build professional networks, refine their skills, and transition seamlessly into the workforce.
“We believe that the combination of a strong academic foundation and practical experience is key to success in the digital marketing field,” said Dr. Johnson. “Our partnerships with industry leaders will give our students a competitive edge in the job market.”
Enrollment and Admission Information
Students interested in enrolling in LACU’s Digital Marketing and Analytics program are encouraged to visit the university’s website at www.lacu.education for more information about the application process, financial aid, and scholarship opportunities. LACU offers flexible learning options, including hybrid and online courses, to accommodate a variety of student needs.
Prospective students should apply early to secure their place in the fall 2024 cohort. Admission requirements include submission of academic transcripts, a statement of purpose, and letters of recommendation. Financial aid packages are available for qualified students, and LACU offers a range of merit-based and need-based scholarships.
About Los Angeles City University
Established in 1948, Los Angeles City University is a leading institution of higher learning dedicated to academic excellence, innovation, and community engagement. With a diverse range of undergraduate and graduate programs, LACU is committed to preparing students for success in a global and technologically advanced world.
For more information about the Digital Marketing and Analytics program or to apply, visit www.lacu.education or contact the admissions office at the above number.

Contact:
Los Angeles City University
Phone: +1-213-771-9109
Email: [email protected]