Ann Arbor, Michigan – [Date]: Southeastern Michigan University (SMICH) is excited to announce the launch of its new Bachelor of Science in Digital Marketing and Analytics, available for enrollment in fall 2024. This program is designed to equip students with the expertise needed to navigate the rapidly evolving digital marketing landscape while gaining the analytical skills necessary to thrive in data-driven environments. SMICH’s new degree program combines cutting-edge marketing strategies with practical experience in data analysis to help students develop a holistic understanding of modern marketing.
The program comes as part of SMICH’s ongoing commitment to providing innovative education that prepares students for the future of work. Digital marketing has become an indispensable skill across industries, and this new program positions SMICH as a leader in equipping students with the tools they need to succeed in today’s competitive job market.
A Timely Program for the Digital Era
With the rise of social media, mobile technologies, and digital platforms, businesses have increasingly turned to digital marketing to connect with customers. However, success in this field requires a nuanced understanding of data and metrics to measure campaign performance and make informed decisions. SMICH’s Digital Marketing and Analytics program is specifically designed to address these industry needs.
“The marketing landscape is changing faster than ever before,” said Dr. Carla Richmond, Director of Marketing Programs at SMICH. “Our goal with this degree is to provide students with not only the creative skills needed to design innovative marketing strategies but also the analytical tools to measure and optimize their success.”
Innovative Curriculum Combining Creativity and Analytics
SMICH’s Digital Marketing and Analytics program offers students a diverse set of courses that blend digital marketing practices with data analysis techniques. The curriculum has been created in collaboration with industry experts, ensuring that graduates are prepared to meet the demands of today’s marketing professionals.
The program will cover a variety of core subjects, including:
• Digital Marketing Fundamentals: An introduction to the core principles of digital marketing, including email marketing, website optimization, and content creation.
• Data Analytics in Marketing: Training students in the use of analytics tools such as Google Analytics and Tableau to interpret marketing data, optimize campaigns, and measure return on investment.
• Social Media and Content Strategy: Exploring strategies for building brand awareness, engagement, and loyalty through platforms like Instagram, Facebook, Twitter, and LinkedIn.
• SEO and SEM Techniques: Teaching students how to improve search engine rankings and manage paid search advertising to increase website traffic.
• Consumer Behavior and Market Research: Providing insights into how to use data to understand consumer preferences and drive marketing decisions.
• Digital Marketing Ethics: Exploring ethical issues surrounding data collection, privacy, and responsible digital marketing practices.
Hands-On Experience and Capstone Project
Throughout the program, students will engage in real-world projects that give them hands-on experience in digital marketing and data analysis. In their final year, students will complete a capstone project that involves working with a local business or nonprofit organization to design and execute a full-scale digital marketing campaign.
These projects are designed to give students practical experience, enhance their resumes, and prepare them for a successful transition into the workforce.
Career Pathways in Digital Marketing and Analytics
The combination of digital marketing and data analytics expertise opens up numerous career paths for SMICH graduates. With marketing professionals increasingly relying on data to inform their strategies, graduates will be well-positioned to enter a range of industries in roles such as:
• Digital Marketing Strategist: Leading marketing campaigns across digital platforms and optimizing strategies for greater impact.
• SEO/SEM Specialist: Improving website visibility and driving traffic through search engine marketing and optimization.
• Data Analytics Specialist: Analyzing marketing data and trends to help companies make informed decisions about their campaigns.
• Social Media Manager: Developing social media strategies that build brand awareness and foster audience engagement.
• Content Marketer: Creating and managing content that aligns with business goals and appeals to target audiences.
With the demand for digital marketing and analytics professionals on the rise, SMICH’s program is designed to provide students with the skills necessary to secure roles in high-growth industries.
Internship and Networking Opportunities
SMICH has established partnerships with local and national companies to provide students with internships that offer practical, hands-on learning experiences. These internships, combined with the university’s strong alumni network, will give students access to mentorship opportunities, industry connections, and potential job placements after graduation.
Dr. Richmond emphasized the importance of these opportunities: “Internships provide students with valuable, real-world experience that enhances their classroom learning. Our students will leave SMICH ready to make an immediate impact in their fields.”
Admissions Information
Prospective students interested in SMICH’s Digital Marketing and Analytics program can find more information and apply through the university’s website at www.smich.education. The application process includes submission of academic transcripts, a personal statement, and letters of recommendation. Financial aid and scholarships are available to qualified students.
SMICH is committed to providing accessible, high-quality education, and offers a variety of flexible learning options, including online and hybrid courses, to accommodate the needs of its students.
About Southeastern Michigan University
Established in 1963, Southeastern Michigan University is a leader in higher education, known for its focus on student success, academic excellence, and community engagement. With a wide range of undergraduate and graduate programs, SMICH is dedicated to preparing students to excel in their careers and make meaningful contributions to their communities.
For more information about SMICH’s new Digital Marketing and Analytics program,

www.smich.education
[email protected]