Why Print Advertising still holds considerable mindspace among advertisers?

Posted July 15, 2013 by angelaeldeer

Print advertising may be facing a tough competition from other forms of advertising. However, it still holds a considerable mind-space from the consumers’ perspective.
Scientific studies have corroborated the fact that a well designed print advertisement, be it in newspapers, magazines or journals hold eye-balls for considerably more time than a television or electronic advertisement. On an average a print advertisement viewing time ranges between a low of 3-5 seconds up to a high of 15-20 seconds. And an interested consumer will get back to the advertisement again for more details. On the contrary television advertisement holds eye-balls only until the advertisement ends and often for a far lesser time period. Television advertisement is almost always is an expensive choice for advertisers. Electronic advertisement may have grown with leaps and bounds in the last few years, however, it still has limited viewership. Particularly in the Indian scenario where internet still has a long way to go to penetrate deep into the villages.

How a beautiful photograph changes the perspective of a product

In the pre-school days a toddler is taught by showing him pictures of various objects. This has been a proven way of teaching a human kid. It is this proven fact that visuals along with text makes human being understand things better.

Today photography has become an integral part of an advertising agency. Because good advertising needs good photographs – photographs of people, place, and product are what is most sought after. All media planning agencies and advertising agencies use the services of commercial photographers to make their advertisement look more appealing by combing commercial photographs, graphics, text and designs.

A good design layout combined with professional photographs and appealing graphics makes a winning combination for a great advertisement and helps achieve the necessary viewership.
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Last Updated July 15, 2013