Plant Activators are chemicals that activate plant defense genes by providing signals via the signal transduction pathway mediated by salicylic acid. Plant activation is essential to resist attacks from pests such as fungal or bacterial pathogens or insects. These products do not directly attack pathogens but trigger biochemical modifications in plants so they may defend against pests.
Plant Activators are available in three forms, namely, water-dispersible and water-soluble granules, solutions, and wettable powders. They can be obtained from both biological and chemical sources and are used in foliar sprays and soil treatment for different crop types such as fruits and vegetables, cereals and pulses, oilseeds and turf and ornamentals. Several advantages offered by Plant Activators include ease of application, advanced technologies in farming practices and their promotion by the governments of many countries across the world.
The rising prevalence of pests due to pollution has propelled the need for Plant Activators to protect crops. The increasing resistance of insects and weeds to chemicals, high cost of developing new chemical pesticides, and government regulations to limit chemical usage to prevent ecological damage are leading to the growing demand for biological Plant Activator products. Rapid industrialization and urbanization, rising energy demand, and a growing population have resulted in arable land being used for housing projects, industries, mines, and rearing livestock, among others.
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The increased consumption of packaged, processed, and ready-to-eat food products have also given rise to several diseases and health issues. Hence, the demand for organic food has been rising with growing consumer awareness, driving the growth of the Global Plant Activators Market. Increase in crop production, rising need for food security for the growing population are boosting the growth of the product market.
However, the excessive use of plant activators results in salt, nutrient, and heavy metal accumulation, which may affect plant growth, soil quality, water quality, animal health, human health, and the environment. Additionally, the continuous use of plant activators may result in the accumulation of chemicals in the soil, which may lead to acid rain and pollution, making the soil unfit for farming. Hence, the dependence on plant activators for crop production, especially chemical activators due to the limited availability of biological activators, is expected to restrain market growth during the forecast period.
The Global Plant Activators Market has been segmented based on Source, Form, Crop Type, Mode of Application and Region.
Based on Source, the Global Plant Activators Market has been divided into biological and chemical.
On the basis of Form, the Global Plant Activators Market has been classified as granules, solutions, and powders.
By Crop Type, the global market for Plant Activators has been segregated into fruits and vegetables, cereals and grains, oilseeds and pulses, and turf and ornamentals.
The market has also been segmented based on mode of application into foliar spray and soil treatment.
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Some of the prominent players in the Global Plant Activators Market are Syngenta (Switzerland), Isagro (Italy), Plant Health Care (US), Alltech (US), Arysta LifeScience Corporation (US), Nihon Nohyaku Co. Ltd (Japan), Meiji Holdings Co. Ltd (Japan), Certis USA LLC (US), Gowan Company (US), Eagle Plant Protect Private Limited (India), Futureco Bioscience SA (Spain), and NutriAg Inc. (Canada).
The market has been analyzed with respect to five regions—Asia-Pacific, North America, Europe, Latin America, and the Middle East & Africa.
The European market accounted for the largest share of the global plant activators market in 2017. Decreasing agricultural land in Europe is resulting in the increasing demand for plant activators to enhance the long-term productivity of the available land and improve crop production.
Asia-Pacific held the second-largest share of the global plant activators market in 2017 and is expected to grow at the fastest pace during the review period. The introduction of modern agricultural practices, demand for high-quality fruits and vegetables, and advancements in pest control methods are expected to drive the market for plant activators in the region. The presence of leading manufacturers in this region such as Eagle Plant Protect Private Limited and Nihon Nohyaku Co. Ltd is also contributing to market growth.
The North American market is expected to grow at a moderate pace during the forecast period. The demand for plant activators in the region can be attributed to the growth of the processed food industry.
The Latin American market is expected to show steady growth during the forecast period. Industrialization in developing countries of the region such as Brazil and Mexico have led to the use of plant activators to optimize the available arable land.
The majority of the Middle East & Africa has limited reserves of water, which has led to the slow growth of the agricultural sector. Hence, the region is expected to witness sluggish growth for the plant activators market during the forecast period.
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