Don't panic but Search Engine Optimisation just got harder


Posted June 7, 2018 by cartoozo

Cartoozo navigates the GDPR waters with affordable SEO services for UK companies
 
The General Data Protection Regulation, also known as GDPR, is ground zero for internet marketing and everyone is shaken up. Companies can no longer rely on mailing lists and cookies to market and advertise and everything requires express permission. It's a move to a more trusted and secure internet, but it does mean significant changes for the online business community.

“My first advice for companies in the age of GDPR is keep calm,” says Ben Cooper, Sales Manager for UK-based SEO company Cartoozo. “If you've been relying on above-board online marketing, you may have a higher administrative burden right now, but there is no need to panic. It is still possible to effectively conduct business online.”

The UK has long been one of the most restrictive countries in terms of internet regulation. The GDPR takes regulation a step further and for many businesses who rely on their online presence, managing it will require innovation and expert assistance. Companies that adapt will thrive, while those who continue to use deceptive methods will face stiff penalties.

“Cartoozo specialises in white hat SEO,” explains Cooper. “White hat SEO is above-board, legitimate means to optimise search engine rankings based on credible content that has value for those who want it.” With GDPR, white hat SEO is more important than ever and it could mean more effective advertising for those who comply.

Black hat SEO strategies have long been a short-sighted approach. Deceptive means to manipulate search engine results, such as hidden text and keyword stuffing, no longer fool the increasingly sophisticated crawlers that constantly scan the web to update search engine indexes and results. Spamming does not work either, and now it's illegal.

So what does work?

“What works is above-board, white hat SEO that builds a targeted client base based on credible content and needs analysis,” explains Cooper. “This means knowing what your audience wants and providing it when they ask for it. It's actually pretty simple if you know what you're doing.”

The Cartoozo approach is to undertake legitimate research to uncover top search queries and then to respond to those public queries with content that is both appropriate and useful to the user. This means doing the hard work of building trust and a loyal client base who will not only return to the company again and again, but will also refer others through word of mouth.

“In many ways, GDPR is simply a return to legitimate marketing strategies that have stood the test of time,” says Cooper. “This could mean an initial outlay for businesses who have taken a relaxed approach to data gathering and management, but it will mean a more trusted and secure internet where consumers feel confident and empowered, and that's good for business.”

Cartoozo has taken an active approach to the advent of the GDPR and offers refined systems for generating quality content that consumers can rely on. “The systems are already in place to continue providing our proven internet marketing and search engine optimisation strategies,” assures Cooper. “We offer the same affordable rates for an effective and efficient approach to SEO.”

Many businesses are concerned about the costs they might incur implementing and complying with GDPR as well as the cost of lost business. “There is no need to worry,” says Cooper. “With Cartoozo's excellent customer service, dedicated technical support, in-house expert knowledge and affordable rates, you can only expect your online presence to grow, even with GDPR.”

Cartoozo is an industry leader in search engine optimisation (SEO) and has been ranked the number one search engine optimisation and pay per click management company in the UK. Cartoozo specialises in helping businesses make a profit from the internet. Their services include web design and development, internet marketing, SEO, link building services, online reputation management (ORM), pay per click advertising, social media marketing, ecommerce and mobile solutions. To find out more, visit www.cartoozo.com.
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Contact Email [email protected]
Issued By Michael Dawson
Website Cartoozo
Phone + 44 2070606772
Business Address Keystone Innovation Centre, Croxton Road,
Thetford Norfolk IP24 1JD
Country United Kingdom
Categories Internet , Services , Web Development
Tags affordable search engine optimisation services uk , best internet marketing company uk , best seo company uk , professional search engine optimization company uk
Last Updated June 7, 2018