How to drive traffic to your site and increase returns in the age of GDPR


Posted June 7, 2018 by cartoozo

Cartoozo offers top SEO link building services to drive organic traffic to credible sites
 
Effective SEO is a complex and time-intensive business. While webmasters may have been able to manipulate search engine rankings using deceptive means in the past, this is no longer the case. Now the popularity and reputation of a search engine depends on the relevance of the results it returns and only those businesses that follow the rules can expect to survive the new internet era.

“Search engines today are more sophisticated than ever in determining the credibility of links,” says Ben Cooper, Sales Manager for UK-based SEO company, Cartoozo. “Constantly scanning the web, crawlers are intelligent virtual creatures designed to distinguish between spammy links and valuable content and their integrity is what determines returns.”

One of the primary ways search engine crawlers distinguish between 'good' and 'poor' websites is by the number of backlinks to their pages. “The challenge is that these backlinks have to be reliable, so there are no more short cuts in link building,” explains Cooper. “Someone's got to do the hard work of building relationships that form the basis of great links. That's where Cartoozo shines.”

Link building is the virtual equivalent of networking. Much like trusted business relationships build equity, links are like internet currency. They have value, but how much value depends on their credibility and popularity. Links between pages on a single site do not have much value, but links to a website from an already credible and popular website are worth a lot more.

The best link building services use manual link building techniques that protect the website from search engine penalties while driving organic search results and relevant traffic to the website. These techniques include judicious press release submissions, quality article submissions, social bookmarking and social networking.

Automated link building may seem like a quick win, but it's rather short sighted. Automated link farms spam the index of a search engine to generate quick results, but the search engine will use mechanisms to confirm page relevancy. One of these is to determine reciprocal or one-way links. One-way links have more value than multiple reciprocal links that suggest link farming.

“Links are where you build reputation capital,” explains Cooper. “But you have to do the work of above-board networking and building links that add value to key referring sites. Link building is crucial to effective SEO, but it must be done strategically and legitimately. For that to happen, you need systems that work and people who are experts in the field.”

Important elements of link building employed by Cartoozo also involve auditing existing links, identifying potential positive links, acquiring relevant and credible links, and monitoring link quality. The final aspect of effective link building is link reporting: knowing where links are coming from, why they are there and their value is essential to the business plan.

Cartoozo employees are experts in the field of internet marketing, link building and SEO. With a wide skill set that encompasses all aspects of optimising online presence, every member of the team is a key player in their field working with the client to build links that pay back in the short, medium and long term.

“We understand link building and how it applies to your business,” assures Cooper. “We know what works and apply only what will work for you, while you can have complete confidence of a transparent process that involves your company in every decision.”

Cartoozo is an industry leader in search engine optimisation (SEO) and has been ranked the number one search engine optimisation and pay per click management company in the UK. Cartoozo specialises in helping businesses make a profit from the internet. Their services include web design and development, internet marketing, SEO, link building services, online reputation management (ORM), pay per click advertising, social media marketing, ecommerce and mobile solutions. To find out more, visit www.cartoozo.com.
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Contact Email [email protected]
Issued By Michael Dawson
Website Cartoozo
Phone + 44 2070606772
Business Address Keystone Innovation Centre, Croxton Road, Thetford
Norfolk IP24 1JD
Country United Kingdom
Categories Business , Social Media , Web Development
Tags affordable web design uk , best internet marketing companies uk , manual link building uk , pay per click ppc management uk , social media optimisation uk , web designing services uk
Last Updated June 7, 2018