With a dramatic increase in the number and scale of data breaches in recent years, the internet is now subject to unprecedented regulation by the implementation of the General Data Protection Regulation (GDPR). For some, it is the dawn of a new era of trust and credibility. For others, it will see the collapse of their digital marketing strategies.

“Cartoozo has long been prepared for the GDPR and has specialised in above-board, white hat SEO services in the UK for many years,” explains Ben Cooper, Sales Manager for the UK-based SEO company. “We are a top rated Internet Marketing and SEO agency for good reason: what we do is legitimate and our customers know that it works.”

What sets Cartoozo apart is their guarantee of excellent customer service, dedicated technical support, in-house expert knowledge and affordable rates.

“All our employees are specialists in the field of internet marketing and SEO. We share a wide skill set, from website development and programming to project management and copywriting, and every member of our team is a key player in their field,” explains Cooper.

Many businesses are concerned about the impact of GDPR on their digital marketing strategy, customer base and future earnings from online activities. They are also concerned about the initial outlay they will incur in implementing and complying with GDPR. But the new legal requirements could see the dawn of more effective, targeted internet marketing that attracts real customers.

At the core of GDPR is data protection by design and by default. The EU claims that the necessary changes to digital marketing strategies will save businesses €2.3bn a year due to simplified and improved processes, but there may be short-term costs to bring strategies up to scratch.

“Cartoozo is well placed to assist businesses with affordable rates that will see a good return on investment,” explains Cooper. “Our systems are refined to be effective and efficient for best results, as evidenced by our track record. Businesses can have full confidence in both compliance with GDPR and returns on investment with our top ranked SEO services.”

Effective search engine optimisation relies on five basic pillars: on page optimisation, off page optimisation, landing page optimisation, site speed optimisation and business credibility. “By focusing activities on these five pillars, we believe there is no reason for GDPR to negatively impact the online presence and business activities of reputable companies,” Cooper assures.

In effect, a more secure and trusted internet in the UK can lead to positive growth as consumers build trust and brand loyalty and feel more confident and empowered in their online transactions. What is key is to follow the basic steps to compliance and ensure that marketing is transparent, data is protected and appropriately handled, and privacy is maintained.

“The new dawn in internet security means there is an imperative for innovation and fostering business relationships that offer real returns in the short and long term,” explains Cooper. “Cartoozo minimises initial cost with affordable search engine optimisation strategies that work and provide real returns.”

Cartoozo tailors SEO and internet marketing strategies to serve the best interest of the client after studying various factors like the field of operation, targeted location and audience, expected ROIs and many more. “We work closely with our clients to make sure that our internet marketing and search engine optimisation solutions reflects all their companies are trying to achieve,” says Cooper.

Cartoozo has a transparent working policy which means its customers are involved in every decision. “We’ll also make sure you’re kept up to date with how your website, advertising campaign or e-commerce platform is performing, so that you can make informed choices about what’s best for your business,” concludes Cooper.

Cartoozo is an industry leader in search engine optimisation (SEO) and has been ranked the number one search engine optimisation and pay per click management company in the UK. Cartoozo specialises in helping businesses make a profit from the internet. Their services include web design and development, internet marketing, SEO, link building services, online reputation management (ORM), pay per click advertising, social media marketing, ecommerce and mobile solutions. To find out more, visit www.cartoozo.com.